
How-To
Sew-in Weft Hair Extensions
Everything you need to know about sew-in weft extensions from product to application.
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Create a Blended Balayage Without the Brass
It's time to kick some brass! Get that balayage effect but without the balay-tendency to pull warm.

MAKEOVER: From Balayage Blonde To Dimensional Red
Get the details for this lovely new shade, where the existing balayage highlights were put to good use.

How-To: Shaggy Lob with Fringe
Pureology Artistic Director Michelle Patton breaks down the hair cut that’s exploding on social media right now—the shag.
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5 Ways to Build a Trusted Brand
As we move through this crisis, we don't know what's on the other side but a healthy and trusted personal and salon brand will be more valuable, than ever. Stylists and owners can start thinking about and implementing these steps now.

MAKEOVER: Bold, Blended, Low Maintenance
Get the details for this makeover for a client who drives 6 hours to meet with her favorite colorist.

Color Upgrade For the Curly Girl
Get the details for the makeover from faded and grown-out to bright and pretty on this curly haired client.

Banded Nightmare to Over the Moon Results
“My new client came to me with more bands than you’ll ever see," Carly Brown says. "I knew this was going to be a HUGE challenge! Thankfully her hair surprised me and it did exactly what I wanted it to first time... YAY!”

From Uneven and Banded To a Nice Bright Blonde
This client tried someone new and was not happy with the results. Get the details for the color correction once she returned to her favorite colorist.

4 Ways To Add Texture To Blunt Cuts
“When you have a heavy perimeter, try point cutting or slide cutting to texturize your way to a sweeter result,” says Jesse Linares, Sam Villa ArTeam Member. Here the artist demonstrates 4 ways to add texture to blunt cuts.

How to Create the 2020 Beach Wave
California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.
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6 Tips to Precision Cutting Perfection
Want some powerful cutting inspo? Check out @CiprianVaidaHair on Instagram. This is a page chock full of phenomenal cuts and silhouettes and totally worth the visit.

From Grown-Out and Warm To Hot Blonde
Denise Mahoney (@colourauthority) of Colour Authority Salon and Spa, Portland, Oregon, says first time client Samantha came in with very warm ends and about 6 months of regrowth looking for a color upgrade. Details here.

Chocolate Rose Color is a Creative Take on Brown
Josh Boynton says that rose undertones, for both gold and brown bases are flattering for just about any skin tone. Here he shares details for a recent makeover with a lovely rose brown result.

MAKEOVER: The Five Hour Correction
Marie Negrón says “My beautiful client here is a busy mom of two baby girls and sometimes it is hard for her to keep up with her blonde. She decided to color her hair at home and unfortunately it didn’t come out as she expected. I was able to correct her color in five hours.”

Global Platinum Bleach Out
Anthony Marmiani (@AnthonySlays) says guest Sam “came to me with hopes of being a platinum blonde global bleach out." It took work and sensitive formulation, but mission accomplished.

Brightening Up: The Once A Year Refresh
Montana Schmidt (@paintslikeschmidt) of Kevin and Co, Danville, IL. says "I’ve been best friends with this girl for about 8 years now and she has the thickest most gorgeous hair. I hadn’t done her hair in almost a whole year, so of course she was ready to go brighter."




