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How to Create the 2020 Beach Wave
California-girl beach waves are here to stay. Pureology Artistic Director Ashley Hofstrand shares her technique.
March 23, 2020
Vertical waves are so 2019! Here’s how Pureology Artistic Director Ashley Hofstrand @ashleyhoffy creates the newest, lived-in wave shape for 2020.
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1 min to read
California-girl beach waves are here to stay, says Pureology Artistic Director Ashley Hofstrand @ashleyhoffy, and for good reason. “Cali Girl style is fun and flirty!” she says. “It’s uncomplicated and looks effortlessly styled.”
What is changing, however, is the shape of those waves. “We’re seeing more of a horizontal shape,” Hofstrand explains. “Traditionally we inserted our irons vertically and either wrapped the hair around the iron or put in a loose wave. Recently I’ve been using my iron horizontally to achieve a different texture.”
Watch Hofstrand create her horizontal beach waves.
A couple of “must-have” products support Hofstrand’s new waves. She routinely reaches for Pureology Beach Waves Sugar Sprayto create texture, and finishes with Pureology Wind Tossed Texture Spray for additional shine and texture. Another strategy that’s high on her list for producing the perfect finish on thicker hair is to combine Pureology Shine Bright Taming Serum with Pureology Mess It Up Texture Paste to encourage texture while discouraging frizz and flyaways once the waves are finished.
Discover how Pureology products and education can help with all your styling goals!
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