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In The Know|News|Jun 11, 2012

TouchBack Marker

Touchbackgray.com TouchBack Marker is the only temporary root touch up on the market that uses real hair color. TouchBack bonds to the hair, blending seamlessly with permanent hair color to create a totally natural look, in between salon visits. ...

In The Know|News|Jun 11, 2012

The Basics of Twitter

To effectively utilize Twitter for your salon, much like any other social media platform, it’s all about strategy. If and when done properly, there are many opportunities to outreach to both industry influencers, bloggers, media and your customers via Twitter. At Evoke Brands, we utilize Twitter as a PR tool – something we call ‘Social Media PR.’ It’s a new way of connecting with influencers and both introducing our company and clients – as well as joining important conversations in a social, instant way. We look at it as a conversation resource in a way that other social media, even the almighty Facebook, can't.

In The Know|News|Jun 11, 2012

Ultratress 4-Step Care System

Ultratress.com Ultratress is launching a four-product system formulated specifically not to weaken the bond on human hair extensions. The line includes 8-oz. bottles of: Ultratress Balancing Shampoo, a daily-use formula that safely and ...

In The Know|News|Jun 11, 2012

Master Texturizer by Kamisori Shears

kamisorishears.com The 7-Star Master is hand-made in Japan using one of the finest metals to accelerate texturizing and thinning in half the time. This innovative model cuts double the amount of hair using the Master’s ‘double ...

In The Know|News|Jun 8, 2012

wHet Collection

Description: This collection marries functionality with high-end color. Chip-resistant and DBP-, formaldehyde- and toluene-free. Hues: Quixotic; Yesternight; Faux Pas; Megalomaniac (pictured); Serendipity; Salacious; Wanderlust; Conundrum; ...

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In The Know|News|Jun 8, 2012

Zoya Beach & Surf

Description: Dive into the creamy shades of the Zoya Beach Collection or the shimmering sea foils of the Zoya Surf Collection. Hues: (Beach Collection) Reagan; Lara; Shelby; Arizona; Tracie and Wednesday (pictured). (Surf Collection) Rory; ...

In The Know|News|Jun 8, 2012

Essie 2012 Summer Collection

Description: Suit up this summer with colors from sky blue and molten bronze to fun-loving party lime, scorching hot pink and obsession-worthy bright orange. Hues: Bikini So Teeny; Cascade Cool; All Tied Up; Off the Shoulder; Fear or Desire; ...

In The Know|News|Jun 8, 2012

Orly Feel the Vibe Collection

Description: These brights and bold basics can complement a graphic swimsuit, add spice to a sundress or enhance sun-kissed skin. Hues: Melt Your Popsicle; Dayglow; Skinny Dip (pictured); Glowstick; Beach Cruiser; After ...

In The Know|News|Jun 8, 2012

China Glaze Summer Neons

Description: Features 12 scorching shades perfect for surf, sand and nightlife. Available as open stock and 12-piece counter display. Normal 0 false false false EN-US X-NONE X-NONE ...

In The Know|News|Jun 8, 2012

OPI Vintage Minnie Mouse

Description: Created in honor of Disney’s beloved character, the colors capture Minnie Mouse’s irresistible charm in playful, pretty shades of pink and red.   Hues: Nothin’ Mousie ‘bout it (pictured); I’m All ...

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