In The Know
Holiday: Faces All Aglow
Just because clients are shopping, perhaps traveling and generally out of their routine doesn’t mean they should take a break from their skin care regimen. In fact, just the opposite is true! “Holiday 2015 is about helping ...
Holiday: Festive Fingers, Mistle-Toes!
Every salon client is a nail service client at holiday time, and beautiful seasonal displays remind clients that those little glittery, colorful nail shades make the best stocking stuffers! "This holiday season, nail trends capture a ...
Next on Evolve’s National Education Tour: Chicago
Evolve Hair Goods and Services is touring the country to introduce salon and stylists to new products that help them tap into a whole new market. The Evolve Volumizer, available only in salons, is a unique hair integration system targeted to the 40 million women who are suffering from hair loss and thinning hair.
Fuel Wetline Hair Collection
The Fuel wetline is designed to achieve versatile results through cocktailing the essential range of performance products. The easy to use and stylist-friendly packaging enhances the daily routine of the professional hairdresser. Fuel’s ...
PRAVANA Invites Stylists to Join Hair Guru Guy Tang in Live Balayage Webinar
PRAVANA, a global salon hair care and color brand, invites professional stylists and students worldwide to join Balayage expert Guy Tang for a live webinar on Monday, Sept. 21 at 3 p.m. PST. For $9.99, stylists can participate in this ...
by Anne Moratto
Sexy Hair Sixth Annual Walk-A-Thon for Look Good Feel Better
More than 75 Sexy Hair employees from all over the world traded in their dress shoes for a pair of flip flops or sneakers to walk a mile-long course located steps away from the Santa Monica Pier in Santa Monica, CA to help raise ...
by Anne Moratto
Holiday: Yule's Tools
Irons for today’s textured looks, dryers for sleek blowouts, trimmers for men’s growing facial hair—all trends point to tool profits for you! Breakthroughs in technology are making tools fasterperforming, safer and easier ...
Ring It Up: Holiday Promotion Ideas
Show You CareClients connect with your business when you tap into the heart of the giving season. Paul Mitchell’s Give Beautifully Campaign, supported by all Mitch, Tea Tree and Awapuhi Wild Ginger gift sets, encourages stylists and ...
Hero Complex: An Interview with Dean Christal of Olaplex
Olaplex’ Dean Christal grew up in the beauty business. “My brother, Don, started Alterna and California Tan. My Dad was a beauty distributor with 26 stores. My Mom ran a hair salon out of our house. I learned a lot through osmosis. ...
by Anne Moratto
Building Truss: An Exclusive Interview with Manuella Bossa of Truss Cosmetics
Manuella Bossa, the founder of TRUSS Cosmetics, launched Truss 15 years ago in Brazil, creating a professional haircare brand that combined high quality ingredients and sophisticated technology to create results-driven products.“TRUSS is ...
by Anne Moratto
Judson Named ColorProof National Sales Manager
ColorProof Evolved Color Care, pioneers and innovators in delivering outstanding results for color treated hair, announced the appointment of Richard Judson to the role of National Sales Manager. With over twenty years of beauty ...
by Anne Moratto
The Industry Responds to the Passing of Jamey Mazzotta, Founder of KMS California
On September 4, 2015, KMS California USA posted to their Facebook page:It is with deep sadness that we share the news of our founder, Jamey Mazzotta’s recent passing. Jamey, a biochemist, was a pioneer in the professional beauty industry. ...
by Anne Moratto
Up Your Retail Game With Inspiration From Living Proof's Instagram Salon Merchandising Contest
Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and ...
Holiday: Ye Merry Gentlemen
Check out the fall runway, and you’ll notice that a heightened male interest in appearance has given the men’s fashion industry new life. This is good news for you!“Men’s grooming is massive,” observes Schwarzkopf ...
Holiday: Silver Belles, Golden Curls
Wildly popular silvers and grays may be even more in demand around the holidays, forecasts Mia Liguori, co-president creative of Scruples. We'll also see other metallic tones—rose golds, even bits of yellow,” Liguori notes. ...
Holiday: Merry Merchandising
Festive holiday packaging on products and tools, along with beautiful displays and limited edition kits, will tempt clients with lots to explore on your retail shelves and tables this season. Cosmoprof offers extra support with posters, shelf ...
Holiday: Top Trends and Fast Facts
Throughout this special holiday planning issue, you will ?nd tips, techniques and ideas on how to grow business across all your salon service and retail categories. Here, we shine a spotlight on key trends and need-to-know numbers and stats. All ...