
In The Know

The Beauty of Reinvention: The Professional Beauty Association Launches Executive Summit 2020
On September 2nd, at 11 am PST/2 pm EST, the PBA will present the keynote “The Road to Reinvention: How inventive thinking can drive success in turbulent times,” presented by New York Times bestselling author Josh Linkner.

Save Me From Hair Care Committed to Suicide Prevention
September is National Suicide Prevention Awareness Month. This hair care brand is working to help stylists approach and understand this highly taboo and stigmatized topic.

L’ANZA Wellness CBD-Infused Hair Care
The first completely Vegan line in the L’ANZA portfolio, L’ANZA Wellness products revitalize hair & scalp with a gentle infusion of invigorating wildcrafted botanicals & premium Cannabidiol (CBD), cultivated from sustainably sourced premium hemp grown in the United States.

LA Mayor's Office Warns Reopening Salons Prematurely Could Backfire When It Comes to Lifting Closure Mandate
Armed with data and stories of the impact the prolonged closure is having on California salons, a coalition of beauty businesses lobbies the LA Mayor's office, asking for the safe reopening of beauty-based businesses.

STARRING By Ted Gibson Reopens in CA Despite State Shutdown Orders
Joining forces with Civil Right Attorney and Trial Lawyer Mark Geragos and The Professional Beauty Federation of California, Ted Gibson and Jason Backe make a stand for salon owners by reopening their Los Angeles-based salon before shutdown mandate is lifted.

Beauty Industry Veteran Named New Executive Director of the American Association of Cosmetology Schools
Anthony Civitano, has been named Interim Executive Director for the association effective immediately.

A Helping Hand from Kao Aids Salons in Getting Back to Business
Since the height of the pandemic, the Kao Salon Industry Recovery Initiative has been helping salons by creating special marketing campaigns, allowing members to convert loyalty points to Visa gift cards to pay bills, with special pricing that increases salon profitability and by sending 2,000 Reopening Kits. Find out more.

Wella Honors Outstanding Salon Industry Artistry at 2020 Beauty Envision Awards
Congrats to all these artists!

Leveling Up and Stocking Up with Cosmo Prof
During COVID-19 shutdown and now, during a return to work, Cosmo Prof is providing easy access to the tools, trends, training, and protection stylists need to rebound their business, safely.
Sponsored by Cosmo Prof

How to Use New Instagram Reels Feature
The new feature from Facebook was launched August 5.

Small Business Owner Pens Book to Help Other Owner through Turbulent Times
With the "Principles of Business," an experienced businessman and former mayor helps fellow small business owners with words of wisdom.

The Good Fight to Keep Salons Open
In an effort to help California salons reopen and salons in the rest of North America stay open, ISBN assembles a white paper that arms salon and spa owners with the facts.

Get Set Hair Jelly for Defining, Setting and Protecting Curls
Get Set Hair Jelly is recommended for thicker hair and/or tight curls such as type 3c and type 4 curls.

Celebrity Nail Artist Pattie Yankee on Preparing for the Future at #VOESHLOVE Virtual Trade Show
VOESH will preview its 2020 Holiday Collection as part of its #VOESHLOVE Virtual Trade Show. Virtual workshops will inspire, educate and prepare salon owners and nail technicians for the future.

Support Creatives Announces Live Education with Celebrity Artists on Working with Deep Skin Tones, Textured Hair
20 of the industry’s top artists behind the hair and faces of Beyoncé, Michelle Obama, Tyra Banks, Taraji P. Henson and others will be offering live education on how to work with deep skin tones and textured hair.

7 Salon Professionals on Their Sanitation Practices
New orders shutting salons don't seem to consider the extensive training in sanitation the industry undergoes.

Technology is Essential in New 2020 Operations
Managing your salon operations during a pandemic is proving that technology is key to navigating the new normal.
Sponsored by STX




