In The Know

Reuzel Partners with Liquid Death to Launch New Pomade

Men’s grooming brand, Reuzel, has collaborated with Liquid Death to launch Severed Head Strong Hold Clay Pomade, infused with Liquid Death Mountain Water.

Eurisko Design and Salon Cadence Announce a Strategic Partnership

The new collaboration leverages the respective strengths of both companies, helping them bring innovative salon design and profitability to salons across North America.

Beautynova Names Cory Couts as President, North America

Beautynova, maker of milk_shake, names Cory Couts to lead the company’s aggressive growth and expansion plans in the U.S. and Canada.

Get to Know Pure Brazilian Hair Care Smoothing Product Line

Pure Brazilian Hair Care is reintroducing their innovative smoothing product line of five products that increases shine, strengthens the cuticle, eliminates frizz, and improves hair health by protecting the cuticle.

Schwarzkopf Unveils New Brand Campaign Featuring Celebrity Hairstylist Chris Appleton

Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

Premiere Anaheim Beauty Show 2024: A Vibrant Convergence of Beauty Innovation

The 2nd annual Premiere Anaheim Beauty Show took place February 4-5, 2024, at the Anaheim Convention Center, featuring exhibits from notable names in the nail industry.

KMS Launches CONSCIOUSSTYLE Seaweed Beach Style Crème

Crafted with upcycled seaweed, KMS’s new CONSCIOUSSTYLE Beach Style Crème delivers weightless hydration and hold for a windswept, beachy look.

Scruples Celebrity Stylist William Whatley Unveils 2024 Hair Color Looks

Scruples celebrity hair stylist William Whatley provides his creative insight into this year's hair color trends for blondes, brunettes, and reds.

Moroccanoil Expands Frizz Control Collection with Shampoo & Conditioner

Moroccanoil’s new Frizz Control Shampoo and Conditioner is the newest addition to the brand’s Frizz Control Collection, restoring manageability and shine to frizz-prone hair.

Celebrity Stylist William Whatley Returns to Scruples Hair

Scruples CEO Bahira Shami leveraged Cosmoprof Miami to share news about celebrity stylist William Whatley's return to Scruples as the new creative education director.

MY SALON Suite to Award $70K in Scholarships to Beauty Pros & Students

MY SALON Suite has doubled its funding for its annual scholarship program this year to support education and entrepreneurship throughout the beauty and wellness industry.

Introducing Oribe’s Gold Lust Dry Heat Protection Spray

Oribe Gold Lust Dry Heat Protection Spray is a revolutionary dry spray that protects hair from heat damage.

Sponsored by Oribe

Beyoncé Launches Haircare Brand Cécred and Announces Cécred x BeyGOOD Fund

Introducing Cécred, a haircare brand founded by Beyoncé Knowles-Carter, launching in tandem with the Cécred x BeyGOOD Fund, awarding an annual $500,000 to fund cosmetology school scholarships and salon business grants across 5 cities chosen for their large, diverse community of hairstylists.

SalonCentric's First-Ever Pro Beauty Experience Live in Nashville

Check out the artists and brands that will be featured at SalonCentric's first Pro Beauty Experience in Nashville this March.

New York Fashion Week: Anna Sui Fall/Winter 2024

At the recent Anna Sui Fall/Winter 2024 show, Garren, celebrity stylist and co-founder of R+Co and R+Co BLEU, used R+Co BLEU products to create sleek and silky, chic grunge-inspired looks to complement the “Whodunit” themed collection.

Keratin Complex Launches Customizable Red Color Technique and Kit

The new Signature Red Color Technique and Kit from Keratin Complex delivers a red base that can be tailored to each client.

CHI Launches Color Express 10 Minute Hair Color

CHI Color Express, the new time-saving permanent hair coloring collection offered by CHI, is ideal for express services like root touch-ups, effective gray coverage, and men’s gray blending.