MENU
SEARCHSchwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”
Celebrity stylist Chris Appleton is partnering with Schwarzkopf to launch a new campaign titled “What Story Will You Tell?”
Photo: Schwarzkopf
Schwarzkopf announced a new campaign featuring celebrity hairstylist Chris Appleton as its new global color ambassador. With 2024 as the year of the blonde, the brand is working with Appleton to encourage consumers to own their story through new blonde hair color innovations.
On March 4, 2024, Schwarzkopf launched its campaign, “What Story Will You Tell?”, marked by a TV commercial and social media rollout starring Appleton, encouraging people to showcase the best version of themselves and celebrate their individuality.
Schwarzkopf’s “What Story Will You Tell?” campaign aims to inspire professionals and consumers to show up as their true selves and own the story they want to tell the world. They believe that beauty is the radiance that’s exuded when your appearance reflects how you feel inside, and when your hair is a mirror and canvas to craft your story.
To bring this campaign idea to life, Schwarzkopf enlisted Appleton to help spread this message worldwide. The partnership will be promoted via a TV commercial as well as collaborations on social media and red-carpet appearances.
“It is absolutely thrilling to see Schwarzkopf align with an impressive partner such as Chris Appleton. Henkel has always been committed to providing high-quality innovations and formulas and we can’t think of a better person to help spread this message globally. Chris embodies Schwarzkopf’s brand ethos in a way that resonates with stylists and consumers alike and we are excited to see what stories he tells in our continued work together.”
— Chris McClement, Senior Vice President of Marketing at Henkel North America
Chris Appleton discovered his passion for hair styling at a young age, experimenting with his mother’s hair before getting his first salon job at just 13 years old. After years of working in London, Los Angeles came calling and soon Appleton became the go-to stylist for Hollywood celebrities such as Kim Kardashian, Jennifer Lopez, and Dua Lipa. He’s the tastemaker and mastermind behind some of the most famous looks and blonde hair color transformations of the past decade, knowing that iconic looks are made complete with the perfect hair shade to take any outfit to the next level.
As an expert in color, Appleton will partner with Schwarzkopf to launch its new blonde innovations, demonstrating how he uses the brand for his clients so they can tell their own hair story.
“Since the beginning of my career as a hairstylist, I have always known the name ‘Schwarzkopf’,” said Appleton. “They have set the industry standard and have been a mainstay in salons globally for decades. Throughout my career I’ve become known for my color technique and dramatic hair transformations, many of them blonde. Schwarzkopf is a brand I trust to deliver high-quality salon results and I’m excited to take our partnership worldwide.”
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
