Style
What You Need to Know About Braid Styles Now
Pureology Artistic Director Jamie Wiley says braids are the foundation for creating many different styles.Set yourself up for styling success by mastering different techniquesl.
Sponsored by Pureology
Experience the Evolution: ECRU New York 2020
ECRU New York 2020 launches clean, elegant packaging and three new products.
Sponsored by ECRU New York
How-To: Demi Lovato's National Anthem Waves
Stylist Paul Norton was the man responsible for Demi Lovato's gorgeous, cascading waves as she sang the National Anthem at Super Bowl LIV in Miami. Here, he breaks down how he created the look, using IGK products.
by Jamie Newman
7 Musts for the Perfect Updo
Are you following these need-to-know tips?
Here's the Best Way to Care for Your Clippers
Plus a suggestion for saving something you'll find in most new clipper boxes...and most people just throw it away. Not this pro, though...
by Anne Moratto
Passion Play: Great Lengths Artists Use Extensions to Create Whimsical Finishes
The artists behind Great Lengths extensions transform models with whimsical finishes that include pops of vibrant color, intricate weaves, interesting fringe effects and, varying levels of texture and volume.
Modern Lob: Transform Your Clients with this On-Trend Cut
A customized Shaggy Lob gives your client the change she wants along with styling options such as an updo or ponytail.
Do You Specialize In Weddings? Here Are the Best Places to Marry in the US
Are you in a market known for being wedding-friendly?
by Anne Moratto
How to Curl Hair with a Flat Iron
Whether you're a master of this technique or have been trying to figure it out for years, these tips and tricks from Ulta Beauty Design Team member Beto Sanchez will inspire you to pick up a flat iron for your next wavy style.
by Mary Kaleta
Styling How-To: Topsy Tail Pull-Through Braid with Waves
Shelby Weatherholtz is best known for three things: braids, bridal and balayage. In this tutorial, she demos how to create a beautiful braided style with dimension using Alterna Professional Haircare.
by Mary Kaleta
How-To: Sarah Hyland's Sleek and Classic Pony
Celebrity stylist and salon owner Riawna Capri shares her tips to recreate this "S Pony" from the 2020 SAG Awards.
by Mary Kaleta
Mermaid Hair for Hilary Duff by Nine Zero One
Who doesn't want to be a magical creature? Hilary asked for mermaid hair and Riawna Capri obliged.
by Anne Moratto
Stunning Texture and Waves on the Red Carpet
This gorgeous style was created by Oribe artist David Stanwell.
by Anne Moratto
Permanent Solution: How to Create Hair That Is Easy to Style, Every Day
“People just think 80s when you say perm, but texture is back, and it is sexy!”
by Anne Moratto
Watch How Sam Villa Creates a Hair Accessory Using Two Items Already in Your Kit
Hair accessories have been trending for the past several months and can add a pop of fun to any look. For this hair accessory, all you need is a rubber band and a bobbypin!
by Jamie Newman
A Mullet for Barbie: Cut Details for Euphoria Star's New Look
LA-based hairstylist Laurie Heaps @_hairbylaurie shares how she created Euphoria star Barbie Ferreira’s new mullet cut and ways to style one of 2020’s hottest hair trends.
by Anne Moratto
Leandro Limited Introduced
The Leandro Limited Collection was introduced to the professional and consumer worlds last night in NYC. The line is complete with clips, brushes, appliances and specialty items. Cash Lawless demos his favorite items while transforming model Nina Agdal.