
Style

Olaplex Launch Inspires Curl Confidence: NEW Patented OLAPLEX Bond Shaping Technology
The product offerings were specifically created to support natural curl patterns and textures and represents revolutionary curl innovation in-salon and at home.

Olivia Garden Introduces CurlyHair Collection of Brushes
Olivia Garden's CurlyHair collection includes three brushes for of varying curl types: wavy, curly, and coily.

3 Questions About Wigs: Helping Your Newly-Diagnosed Salon Client
A wig is a great choice for hair substitution during a cancer diagnosis but where do you begin to find the right one? Kim Becker, founder of Hello Gorgeous! of HOPE, Inc. suggests what questions to ask a salon guest going through cancer treatment.

Timeless Cool: Photo Collection Embraces the Beauty of Maturity
Stephen Moody shared that his goal was to celebrate proud women through transformative hair color, cut, finish, and photography.

Tony Awards 2024: Nicole Scherzinger's Soft Updo
Celebrity Nicole Scherzinger's soft updo was created by celebrity hairstylist Dimitris Giannetos, using new The Coveted Tape hair extensions by Covet & Mane.

Redken Introduces Its First Silicone-Free Acidic Bonding Curls Collection
Introducing Redken's Acidic Bonding Curl line, an innovative strengthening system developed specifically for your curly clients!
Sponsored by Redken

COLLECTION: Y2K Beauty Vibes
The fashion and cultural playground of the early 2000s booted up this collection from the ULTA BEAUTY Pro Team.

Schwarzkopf Announces Dove Cameron as New Global Brand Ambassador
Schwarzkopf announces new global brand ambassador Dove Cameron to inspire consumers to tell their hair story through new blonde color innovations and social media campaign.

Your Salon Guest Has Cancer. Now What?
Kim Becker, salon owner and co-founder of Hello Gorgeous! a non-profit organization that restores the beauty that cancer steals, discusses five mistakes made when working with a woman with cancer and how to correct them.

Sport Clips Announces Winners of "The Look" Creative Competition
El Paso Stylist Valerie Rivera is the winner of Sport Clips Haircuts' "The Look" creative competition, with this year's theme focusing on curls.

Formaldehyde-Free Keratin Treatments: A Breakthrough System by Pure Brazilian
Today’s clients want to know that their hair products are safe as well as effective. Salon pros are excited about CLEAR Solution from Pure Brazilian, an all-new formaldehyde-free smoothing system that delivers the gorgeous results you expect using none of the harsh chemicals often associated with keratin treatments. Learn about this breakthrough system and find out how you can boost your creds with a Pure Brazilian certification.
Sponsored by Pure Brazilian

Quannah ChasingHorse's Stunning Met Gala Hairstyle
Paula Peralta, Paul Mitchell's artistic director, created the stunning look for Quannah ChasingHorse at The Met Gala.

Bombshell Brunette: Kaia Gerber's Met Gala Style by Jenna Perry
OLAPLEX Global Ambassador and celebrity colorist Jenna Perry worked with Kaia Gerber to get a rich and glossy brunette color for the 2024 Met Gala.

African Royalty: Willow Smith's Queenly Met Gala Style by Vernon François
See how celebrity hairstylist Vernon François worked with singer Willow Smith on a look emulating African Royalty for the Met Gala using OLAPLEX.

Jennifer Lopez’s Naturally Beautiful Styling for Met Gala 2024
Allowing her natural texture to escape, and with a focus on the fashion, this soft, feminine updo on JLo was a beautiful crown to a golden look.

Ashley Graham's Met Gala Pixie Fringe by Celeb Hairstylist Justine Marjan
Celebrity hairstylist Justine Marjan created model Ashley Graham’s show-stopping pixie fringe and stunning updo for Monday's Met Gala 2024 -- see how to get the look!

Get the Look: Sabrina Carpenter's MET Mani
Singer and actress Sabrina Carpenter took the event's garden and fantasy theme all the way to her fingertips, with a manicure by Zola Ganzorigt using OPI.




