

HOW-TO: The Yellow Color Formula your Clients will LOVE Using Goldwell Pure Pigments
There are few things that crush a colorist more than when hours of work goes into creating the ideal shade for your client only for it to fade as quickly as, sometimes, just a few shampoos. So when Kristi Waldrop created this vibrant yellow shade, she chose to work with Goldwell's new @Pure Pigments color additive, that resists the fade.

MAKEOVER: A Royal Fix
Joshua Boynton (@josh.does.hair) of Wingate Salon, Smyrna, TN, says his first time client was ready for a royal change. Here he shares the details for the makeover.

HOW-TO: The Perfect Pink that Lasts Using Goldwell's @Pure Pigments
Watch the technique of how one artist used Goldwell's new @Pure Pigments color additive to create a holographic effect (Bonus: it has two-times the fade resistance of traditional color AND three-times the shine!)

Pravana and Beauty Systems Group Announce Distribution Partnership
Pravana and Beauty Systems Group have announced a distribution partnership that will offer Pravana through CosmoProf and Armstrong McCall stores.

All About Rebecca Taylor's Trillion Tones Hair Color
We've seen the hashtag #trilliontones credited for incredible multi-hued color on Rebecca Taylor's Instagram page and on the "explore" page for months now--if we were wondering what it's all about, surely you were to. Here's everything you need to know about Trillion Tones by Rebecca Taylor.

Marcie Owsinski Appointed Education Manager at Pravana
Pravana announced Marcie Owsinski as the team's new Education Manager.

How-To: Mermaid Tail Braid with Bling
Learn two secrets to creating festival-worthy braids.
Sponsored by Design.ME

Keune Haircosmetics to Launch New Care Silver Savior Duo
Gently refresh and brighten your clients' cool blonde, gray, white an silver tones with this new duo.

GKhair Bombshell Masques
GKhair Bombshell Masques are a restorative masque that provide the pigmentation of semi-permanent color in one application
Sponsored by GKhair

MAKEOVER: Copper to Royal Purple with the GKhair Lavender Bombshell Masque
GKhair Lavender Bombshell Masque How-to
Sponsored by GKhair

Modern-Day Geisha: How This First-Prize Photo Was Created
How this stylist shot her own collection, did all the hair and feels after winning the first prize in Pravana's Show Us Your Vivids Competition

HOW-TO: Fifth Element Orange
Jon Alexander Frawley shares the details for this makeover from bleached-out blonde to Fifth Element orange.

Bed Head by Tigi Hosts Lollapalooza Bed Head Hotel
During the weekend on August 3rd and 4th, Bed Head by TIGI took over the Freehand Hotel in Chicago in celebration of Lollapalooza — transforming it into a destination for concert goers before and after the music festival. The entire hotel was shrink-wrapped and decked out as the Bed Head Hotel.

See the Best of the Fest Top 5 Finalists' Entries and Vote for Your Favorite
Take a look at the top 5 finalists' submissions, and vote for your favorite! The winner will be announced Tuesday, August 14.

2018 MODERN SALON 100: Helena Palacios @_heyhelena
Seamless melts are the signature of this SoCal colorist. Helena Palacios' aesthetic is clear and consistent; one look at her Instagram feed and you see her love for color, blends, and hair painting. We think you all need to say "Hey" to Helena...

Boho Looks for Your Midsummer Night's Dream: See the Top Five Best of the Fest Styling Entries
After narrowing thousands of Best of the Fest submissions to our 10 semifinalists, we asked the 10 talented stylists to create a beautiful festival balayaged look. Our panel of judges and editors picked their five favorites!

BREAKING NEWS: Pravana Announces the Winners of "Show Us Your Vivids 2018"
This annual contest features top hair colorists competing for the title of the “Best Vivids” artist in the world. See the show-stopping winning looks, including a Star Student entry and a Fan Fave.




