Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
5 Social Media Trends to Adapt in 2015
Whether you’re a small company who has been in operation for over 20 years (like us) or a new corporate powerhouse, the same holds true: It is very easy to get set in your ways and become comfortable with your preferred methods of doing ...
by Kaitlyn Agnew
January 9, 2015
3 min to read
Whether you’re a small company who has been in operation for over 20 years (like us) or a new corporate powerhouse, the same holds true: It is very easy to get set in your ways and become comfortable with your preferred methods of doing business. The fear of the unknown gives us an excuse to hibernate in our comfort zone but with the fresh slate of a new year and all the promise it holds, there is no better time to acknowledge mistakes from the previous year and address changes that can make a positive impact this time around.
For many Baby boomers and even Gen X individuals, the biggest challenge is understanding the digital landscape, especially when it comes to implementing the platforms in a business setting but ready or not, “Social media is a gold rush, with companies and consultants of all sizes and descriptions jockeying for a piece of a pie estimated to be $1.6 billion in the U.S. alone.” (source) So, how can business owners and entrepreneurs alike wade through all the noise and focus on the most sound practices for 2015?
Here’s 5 places to start:
Video content: Videos can be more engaging than text or still photos because they appeal to the senses of both sight and sound, and they are some of the most shared pieces of content on the web. Diversify by executing podcasts and regular blog posts, as these methods are continuing to climb to fame through social engagement and limitless viral possibilities.
Information sharing: Youtube is no longer the alpha male thanks to sites like SlideShare. Create and distribute presentations to meet goals of scoring page views, creating leads and developing a great portfolio of reputable content. SlideShare is great for B2B marketing and not to mention, very simple to learn and utilize. You heard it here first, SlideShare is the new video king of 2015.
Paid Ads: A platform like Twitter is considered a great marketing channel for driving traffic but why not consider enhancing your organic efforts with some of the paid promotional opportunities they offer? Using Twitter Ads is an easy way to get your tweets in front of larger audiences than just those who follow you and it’s super simple. Try a promoted tweet which allows you to craft messages to promote your content and link to your landing pages, where Twitter users can then convert on your offers and become leads. Bonus: You only pay when users interact with your tweet.
Google+: Despite being the second biggest, Google+ is the least well-known and most misunderstood of the social networks. Being on Google+ is a must, especially for any small business because the platform works hand- in-hand with Google Search. What does that mean for you? Potentially ranking higher on search results and the ability to draw customers in by providing your key business information.
Personal communication: Now a days, there is an increased demand for more personal interaction with fans and followers. This means that people want to know they are talking to an actual person, not just a logo that represents the brand. This approach puts a face to a company name and lets your followers feel like they are truly a part of the conversation surrounding your business and the industry.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai