Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share then on social networks But what makes it a great tool for tradeshows and events.

• Enables you to reach millions of users with the touch of a button

• Allows you to get quick messages to your target audience

• Supplies you with the tools to research industry trends and customer needs

5 TIPS FOR INSTAGRAMMING YOUR NEXT EVENT:

. 1) create engagement with contests • Start a contest for a giveaway on Instagram and ask followers to use a particular hashtag with the photos you ask them to upload. This helps you keep track of who has entered and also spreads the word so others can join in.

. 2) have fun with your followers• Set up a simple photo booth at your booth with directions and a hashtag for attendees tp post selfie on their social media pages and offer a swag bag or prodcuts to those who participate. This is a great way to get free PR!

. 3) go behind the scenes• Give your followers a sneak peek before the event. Whether it’s a new program, a new logo, pr a new ad, this gets people hyped up to see the unveiling at the event so you’re on their “must-see” list before they even arrive

. 4) stay competitive with other exhibitors • Find industry enthusiasts (aka potential buyers) by searching for the event’s keywords and hashtags. This can help you see what people are saying about the show and give you an in to invite them to your booth

. 5) get creative• Download a few apps that will allow you to be creative with your photos.Try FxCamera - The killer feature here is Voice Picture, which allows you record a voice message at the same time as you are taking photos, so share some info about your product or booth with your picture (bonus: this app is free!)

Want to know more?  This five-minute webinar will get you Instagramming in an instant!

Kaitlyn Agnew (Fergus) is the Marketing/Social Media Director at  Katherine Frank Creative in Lombard, IL .www. katherinefrank.com (630) 620-7720