Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
50 Ideas That Will Make Your Hair Better
I was listening to one of my favorite iTunes Shows, “Help, My Business Sucks,” and it’s host, Andrew Lock, shared a lesson about making an impression.
July 11, 2011
2 min to read
In the 10-minute online business show, Andrew shared an interesting insight about business cards. He spoke about how he had a collection of business cards and how he laid them out on a table and asked, “You know what I saw? That’s right, a table full of business cards.” He explained that when someone asks him for a business card he gives them his book. Why? Yes it is more expensive, but now the people he meets take him home and get to spend time with him virtually. Plus, because he has a book, he instantly becomes more interesting and important. I sat there, and within five minutes had the concept finalized for our team book, “50 Ideas That Will Make Your Hair Better.”
I then went to our team and asked every member to submit a minimum of five hair tips their guests could use. In one week’s time we had nearly 100 ideas. I spent the weekend categorizing the ideas into chapters based on the ideas submitted. Here they are:
Hair Color & Shine
Conditioning
Styling
Healthy Hair
Curly Hair
Volume & Body
Special Occasions
Travel Tips
Updating Your Hair
And a Bonus 20% off for New Guests
The book offers ideas and tips, and each chapter was edited to give a feeling of one voice and the booklet is written as if our team was sought out because of our talent for the tips.
Once organized, I returned the edited booklets to the team on Tuesday, and by Friday, they read and made corrections. Then, the following Tuesday, a final edit was redistributed to the team and we were able to send it to the printer by Thursday. The following week our team had 5,000 books, 3” by 4” with 22 pages of great hair tips to hand out. We distributed initially at gyms, restaurants and community groups, and because of its format, people started grabbing them.
Now, we use them exclusively at our studios giving them to every existing guest when they leave in hopes of them distributing it to their friends. Then, to incentivize, we have our thank-you rewards at both of our studios, which rewards our current guests who tell their friends about our team and build our businesses … but more on that next month.
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House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
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Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
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RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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MODERN SALON Boot Camp Is Coming to Philadelphia
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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Pro Beauty Pulse: A Monthly View of Industry Confidence
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ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
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Sponsored by BeautyWorld Dubai