
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The new hair care system has technology that helps seal and protect hair from color fading damage and environmental pollution.






Creating salon-quality hair just got easier thanks to Rusk's new hair care system, RuskPRO.
RuskGlobal Ambassador and world renowned platform artist, Takashi Kitamura, shares the 4-1-1 on how to achieve this look in just four easy steps with the new RuskPRO. This hair care system contains CDEpHlex³ Technology, which creates an invisible barrier that wraps around the hair fiber to help seal and protect hair from color fading, damage and environmental pollution.
STEP 1: CLEANSE
After cleansing hair with shampoo, generously spray Restore01 Leave-in Conditioner approximately 10 to 12 inches from hair. Use a wide-tooth comb to help distribute product evenly through the hair from roots to ends.
STEP 2: VOLUMIZE
Take horizontal sections and spray Volumize02 Volumizing Foam in a zigzag pattern down the entire length of the section. Use a wide-tooth comb to evenly distribute product from roots to ends. Use Rusk Engineering Speed Freak Professional 2000 Watt Dryer and a round brush to create maximum body.
“I like to blow dry starting from the side and working towards the front, so clients can immediately see the results,” Kitamura says. “Once both sides are finished, I starting blow drying the back of the head, paying close attention to the crown, ensuring I create a lift from the root.”
STEP 3: POLISH
Use a pea size amount of Polish04 Gloss Wax, work into palm of hands and emulsify between fingers. Apply product from the mid shaft to the ends to create separation, adding just the right amount of sophistication to your client's new glam look.
STEP 4: BUILD
Section hair and spray Build04 Light Hold Hairspray approximately 10 to 12 inches from the hair to help build body. “I like this product for its layer-able quality and the versatility it provides. It delivers instant shine, humidity resistance and control, and yet it brushes out easily, creating a piecey look with movement,” Kitamura says/
RuskPRO collection consists of 14 products that harness cutting-edge technologies to meet high-performance standards across every category: CARE01, STYLE02, TEXTURIZE03 and FINISH04. The collection of products is suitable for all hair types, colors and textures, are free of sulfates and parabens and are animal-cruelty free.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai