Inspired by the nuances of different hair textures, AG Hair’s new Texture line features four innovative products that work with hair and enhance texture – instead of fighting against it.

The unique packaging complements the simplicity of AG’s aesthetic, playing up texture with the timeless beauty of peonies. AG’s newest products are unfussed, straightforward and simple to use and the results are effortless, undone hair that is always in style. Perfectly imperfect.

AG’s Cleansing Cream gently refreshes hair and takes the place of traditional shampoo and conditioners. Ideal for super dry or brittle hair, Cleansing Cream is formulated with AG’s exclusive Sea Complex, combining anti-aging seaberry oil with natural seaweed extracts in a nourishing and conditioning base to gently remove dirt and pollutants from the hair. These oceanic super foods strengthen hair, restore moisture and enhance natural texture. Cleansed hair is less stressed, softer and more manageable.

AG has bottled up the beach to bring hair gritty, wavy texture with added oomph with their Sea Spray. The product is enhanced with AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus anti-aging seaberry oil to create a casual, effortless look. Hold 4/5.

Enhance waves, curls and texture while controlling frizz and bringing moisture and gloss to dry, brittle ends with AG’s Texture Gloss. Texture Gloss provides touchable hold and undone definition. AG’s Sea Complex, with naturally texturizing seaweed extracts and seaberry oil create a slightly haphazard, unkempt and sexy look. Hold 4/5.

AG’s Dry Wax works magic on every hair type, taming frizz and locking in style while adding volume and a matte, textured finish. AG’s Sea Complex, an infusion of three naturally texturizing seaweed extracts plus anti-aging seaberry oil, helps create moveable definition. Hold 3.5/5.

For more information, visit www.aghair.com.

Inspired by the world of fashion, hair and culture, AG creates a new standard of beauty through handcrafted products that deliver on their promise. Founded in 1989 in Vancouver, Canada by John and Lotte Davis, AG has become a name synonymous with integrity and a brand whose devotees can’t help but ‘Use. Love. Repeat.’ A portion of every bottle sold goes to AG’s Women Leading Change Foundation to educate girls living in poverty in Africa.

Model Credits:

Photography: Nagi Sakai
Hair: Wesley O’Meara
Makeup: Jenny Kanavaros
Fashion Styling: Katie Burnett
Studio: Milk Studios
Models: Maritza Veer and Tong Zhang for Next Model