No, this isn’t a Harry Potter movie, and you aren’t hallucinating. This hair color changes right before your eyes.

Pravana VIVIDS Mood Color is the industry’s first heat-activated temporary hair color that transforms hair with a color-changing effect. Just add heat—whether it be a blow dryer, styling tool or your own breath—and watch the transition happen instantly, then change back when it cools!

VIVIDS Mood Color will be available September 1 in four color-changing combinations: Cool Violet to Warm Pink; Lime Green to Sunny Yellow; Smokey Gray to Invisible; and Tropical Peach to Invisible. 

VIVIDS Mood Color can be applied on top of other vibrant hues at the end of your creative color services for an intensified look, or over natural hair colors for a fun, transitional experience. When your client is ready for another color-changing combination, they simply wash out with shampoo and come back to see you for the next VIVIDS Mood Color shade to be applied, without affecting the hair color underneath.

This add-on service is ideal for clients wanting to add something extra to their look, whether it be for festivals, concerts, special events and more. For clients looking for a longer-lasting color-changing effect, apply to any type of clip-in hair extension for repeated use.

MODERN got its first sneak-peak of VIVIDS Mood Color with the Pravana color collective this year at Lollapalooza. Experience our initial reactions in this video:

Here, Pravana product development manager Lissette Cruz answers everything you want to know about the brands newest, most awe-inspiring innovation:

ON WHAT LEVELS CAN I USE MOOD COLOR?
It can be applied on natural or pre-lightened hair. However, the colors show up best on lighter levels.

HOW DO I UPSELL THIS AS A SERVICE?
It can be added onto any service for an additional $5-10 (suggested price). Pricing also depends on salon and location. When applied to clip-in hair extensions, stylists can charge between $15-20 (suggested price).

HOW CAN YOU MAKE IT LAST LONGER?
Avoid excessive combing and touching of the pieces to which VIVIDS Mood Color is applied. Clip-in extensions have longer use because they don’t need to be immediately washed.

HOW MANY APPLICATIONS PER KIT?
Depending on the mixing ratio and the amount of hair VIVIDS Mood Color is applied to, you can get between 25-30 applications per kit.

DOES THE TRANSITION ONLY HAPPEN ONCE?
No, it will continue to transition until it is thoroughly shampooed out of the hair.

WILL MOOD COLOR STAIN THE HAIR?
No, however more porous hair may need an extra shampoo to completely remove the color.

IS THERE ANY PROCESSING TIME?
No, apply as an overlay directly to damp hair then blow dry to set it!

CAN I APPLY MOOD COLOR ONTO DRY HAIR?
Yes, however the client may feel more residue than when applied to damp hair. The moisture on the hair helps to disperse the product so the hair doesn’t feel as heavy as it would if you were to apply on dry hair.

ARE THE PIGMENTS INTERMIXABLE?
Yes for example: Lime Green and Tropical Peach mix to create a slate bluish-gray tone. Because Tropical Peach transitions to transparent, the color you will see is Sunny Yellow from the dual transitional color. Lime Green and Cool Violet make a bluish color when cool. Lime Green and Cool Violet make a bluish color when cool and when warmed up, the transitional color is a combination of Warm Pink and Sunny Yellow – Peach!

CAN YOU APPLY MOOD COLOR OVER VIVIDS COLOR?
Yes. This will enhance or alter the VIVIDS Mood Color and enhance the transition color. Example: Cool Violet layered over NEON Pink makes a brighter violet tone when cool and a brighter Warm Pink when transitioned. Tropical Peach layered over Blissful Blue will make a lavender/mauve tone when cool. When Tropical Peach transitions to transparent, the Blissful Blue appears.

DOES THE TRANSITION ONLY HAPPEN WITH A BLOW DRYER?
No, VIVIDS Mood Color transitions with various heat sources and back again when cooled down. Sun, body heat from touch or breath and hot tools like flat irons and curling irons can be used to transition the color. Just be sure to keep hot tools at 400 degrees Fahrenheit or less.

VIVIDS Mood Color will be available September 1, 2017 at SalonCentric.