
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
Armada-Style, a leading Japanese beauty manufacturer, is excited to announce the launch of e-CURE Treatment, an innovative in-salon conditioning service that delivers instant, visible results that last up to 2 months. e-CURE Treatment restores the hair to a healthy pH balance from the inside out and delivers lustrous, healthy, manageable results to all clients.

Armada-Style, a leading Japanese beauty manufacturer, is excited to announce the launch of e-CURE Treatment, an innovative in-salon conditioning service that delivers instant, visible results that last up to 2 months. e-CURE Treatment restores the hair to a healthy pH balance from the inside out and delivers lustrous, healthy, manageable results to all clients in just 3 simple steps:
1. Prep
2. Cleanse + Restore
3. Seal
e-CURE Treatment is easy to use and only takes 15 minutes from start to finish. Formulated in Japan, the treatment works thanks to a system based on scientifically enabled natural ingredients, including proprietary deep sea minerals and over 30 wild plant extracts working synergistically to nourish and restore hair and scalp and reverse oxidation of damaged hair.

e-CURE Treatment is ideal for hair that is:
Damaged, dry, brittle or bleached
Color treated, chemically processed
Coarse, curly or coily
Keratin-treated or chemically textured hair
The results after use can be seen and felt immediately and are long lasting. This treatment can be considered as an addition to any salon’s service menu to increase options for a wider range of clients.
e-CURE Treatment leaves hair smoother and more manageable, with incredible luster and shine. There are also companion products available for purchase with the treatment, to extend the benefits for client use at home. The service works on all hair types, textures and is safe on chemically treated hair.
Special salon introductory kits, with complete product portfolio, are available.
For more information on e-CURE Treatment and how to purchase, visit www.ecure-treatment.com or call 1-877-527-6232.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

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In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai

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The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.