As summer draws to a close, beach waves transition into tousled hair with texture. The natural look of healthy, carefree waves is in, and that’s not changing with the season.

To capture this effortless, undone look, Artégo presents Parameter T, a new innovative formula that adds volume and boost to fine hair while reducing frizz and adding definition to curly hair. Together, Artégo Parameter T and the Bi-Ball Texturizing Rods System will create the perfect California open wave look as a long lasting service eliminating the daily ordeal with products.

It is an innovative and quick service that offers a client long-lasting looks that are modern, sexy and easy to style. Results last two to three months depending on hair type and create soft, touchable waves with no ammonia, no thioglycolates and no neutralizing phase. The tropical scented mousse applies easily as foam and quickly dissolves into a liquid to penetrate the hair. Simply rinse, and viola, beautiful, volume and curls!

This new service boosts salon revenue letting stylists offer everything from retro 1940’s perfect round brush, blowouts with soft waves to more modern, edgy, surfer girl, air-dried looks. Artégo Parameter T allows the salon to deliver beautiful and affordable results that can be easily maintained.

For more visit artegousa.com.