Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Au Naturel Coming Soon?
It’s no secret—we’re in the middle of an economic crisis. Everyone is looking for ways to cut costs. Whether you’ve decided to forgo your annual vacation and head to the community pool or you’ve traded your Banana Republic VIP status for coupons at Old Navy—you’re feeling the crunch just as much as the next person.
July 11, 2011
2 min to read
As we’ve seen in the news, some industries are being affected more than others—the auto industry and banking industry being primary examples. But hotels, airlines, vacation resorts, wedding planners and other “luxury” industries are being affected as well.
How do you define luxury? Simply, it’s something you can do without. You can live without a Disney vacation this year. You can drive to the family reunion rather than fly. You can make do without a new car. You can even plan a wedding without the help of a professional (I’m becoming an expert on this one).
So where does hair color fit into this line of thinking? You can live without getting your hair colored or highlighted. You can even go to the drugstore, buy a box of hair color and do it yourself. Obviously, as a hair colorist, this is exactly the type of thinking you’re trying to combat right now. You’ve probably given your clients detailed information on the benefits of professional color including the health of their hair, the quality of the service they’ll receive and the length of time the service will last.
But the bottom line is this: Getting your hair colored is something that makes you feel good for a reasonable price. It’s cheaper than buying a car or getting plastic surgery or taking a vacation. But it has the same general effect—it’s an uplifting, feel-good experience that lasts (perhaps even longer than the vacation would).
What about those clients that insist on taking that feel-good experience into their own hands with a box of hair color from the drugstore? The first thing they will experience is a mess—anyone who has ever colored their own hair knows it’s not a pleasant experience. The next thing they’ll experience is disappointment. Because as we all know, boxed color rarely turns out as shown on the box, let alone as good as a salon service.
Keep talking to your clients about the benefits of professional hair color. Some will continue to visit your regularly. Others, who may have lost a job or fallen on difficult times, may not. But they’ll be back. And you’ll weather this economic crisis because you’re delivering beautiful results and the happiness that comes from looking your best.
More In The Know
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
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House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
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ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai