Aveda has long led the beauty industry in achieving greater levels of PCR content in packaging by using 100% post-consumer recycled (PCR) material. When it is not possible to use 100% PCR, Aveda has started to combine PCR with bioplastic to use less virgin petrochemical plastic—and now they have launched this new packaging with the Aveda Dry Remedy Moisturizing Conditioner and Moisturizing Masque tubes.

“I am thrilled that we have embarked on the next phase of environmental packaging and are moving toward making the majority of Aveda product containers using minimal virgin petrochemical plastics,” says Mike Kennedy, Vice President of Package Development. “After years of research and testing, Aveda has two of the best possible developments for product containers available: 100% PCR in HDPE retail bottles and now this breakthrough PCR and bioplastic combined technology which it is starting to use for tubes.”

The bioplastic Aveda uses is made primarily from sugarcane ethanol, a sustainable and quickly renewable resource.

According to Aveda, they are the first beauty company using 100% post consumer recycled PET. Now, more than 85% of their skincare and hair styling PET bottles and jars contain 100% post consumer recycled materials. Aveda says they incorporate as much PCR content as possible, do without cartons whenever they can and never add elements solely for the sake of esthetic.

“Aveda minimizes packaging as much as possible while adhering to strict quality and environmental standards,” says Dave Rapaport, Vice President of Earth and Community Care. “With every package we develop, we’re mindful of our environmental footprint and work to minimize our packaging and maximize our use of recyclable and post-consumer recycled materials.”

For more information, visit www.aveda.com.