
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
This fall, Aveda kicks off its dynamic and inspirational North American Aveda Un|Buttoned Tour, where local artistry and learning is honored and celebrated.





This fall, Aveda kicks off its dynamic and inspirational North American Aveda Un|Buttoned Tour, where local artistry and learning is honored and celebrated. Hosted by Aveda, this multi-city event showcases the creativity of the Aveda network in an interactive two-day show format that is inclusive to all beauty professionals. Aveda welcomes all salon owners and artists, regardless of an affiliation with the brand.
The Aveda Un|Buttoned Tour features the motivating “Aveda Talk”; learning rotations for career and salon growth; and an evening Aveda Jam that highlights local artists on stage alongside Aveda Global Artistic team members. A Business Forum for Aveda network members will also be held, providing intel on future programs of the brand.
Aveda Talk
At “Aveda Talk”, salon owners, managers, artists and institute students share their rich stories and passions with their fellow artists. “‘Aveda Talk’ is the true voice of the network, personal stories from our Artists in relation to achievement, wellness, art, philanthropy and so much more,” says Ali Yanez, director of North America education at Aveda.
Aveda Jam
Local Aveda Artists showcase their talents and techniques in a fun, vibrant night club setting. New artists are encouraged to jump into the spotlight, sharing their passion and technical expertise with the Aveda family.
Business Forum
Aveda-affiliated attendees will be invited to the Business Forum where the brand will reveal its latest initiatives and strategies. Attendees will also learn more about the application tools we’ve created just for them to help grow their businesses.
Learning Rotations
Salon owners, managers and artists learn through real life examples and best practices to drive their business forward. By developing action plans, attendees will receive the tools needed to bring marketing initiatives to life.
The Aveda UN|Buttoned Tour is open to all: Aveda Artists, students, salon owners/managers, as well as out-of-network beauty professionals interested in learning more about the brand. This two-day event provides a high level education experience at a very affordable price.
The 11 regional events are held from October through March:
October 15-16 Denver, CO
October 22-23 Salt Lake City, UT
October 29-30 Cleveland, OH
November 5-6 Phoenix, AZ
November 12-13 Washington D.C.
February 18-19 Chicago, IL
February 25-26 Los Angeles, CA
March 11-12 Charlotte, NC
March 18-19 Saint Louis, MO
March 25-26 Seattle, WA
To learn more about “Aveda Talk,” visit Aveda.com/talk. Submissions are open to anyone and are due one month before each Aveda UN|Buttoned event.
Visit avedaeducation.com for more information and to buy tickets.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai