Aveda announced the addition of celebrity hairstylist Tippi Shorter to the Aveda Global Artistic Team as Global Artistic Director for Textured Hair. The team is directed by Global Creative Director Antoinette Beenders.

“Tippi’s talent and expertise will help us to better serve our guests with textured hair,” says Beenders. “Her professional roots began at an Aveda concept salon and we are so proud to bring her back to the Aveda family as the newest addition to the Global Artistic Team.” Shorter’s list of celebrity clients includes  Beyonce, Iman, Alicia Keys, Tracee Ellis Ross, Jennifer Hudson, Rihanna and Lady GaGa, among other actresses, musicians, and supermodels.

“We are committed to supporting the Aveda network of salons and Experience Centers to expand and grow and provide the tools and technique to get there,” says Kevin Molin, Aveda Executive Director of Education.  “Tippi’s technical reputation helps us to take our textured hair curriculum and product development to the next level.”

“Aveda has a unique culture of support, education and unity,”  says Shorter.  “I am so thrilled to bring my career back full circle to this amazing company that is truly a family.”

In addition to Shorter, The Aveda Global Artistic Team includes: Ian Michael Black, Global Artistic Director, Hair Color;  Allen Ruiz, Global Artistic Director, Styling; Ricardo Dinis, Global Artistic Director, Hair Cutting and Janell Geason, Global Artistic Director, Makeup. Visit aveda.com.