
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
We’ve all seen it, blondes can either be bombshells like Marilyn Monroe, or they can just bomb like some of the young Hollywood crowd that shall remain nameless. To avoid mishaps, I always ask two questions, “Cool or Warm?” and “Dark or Light?”
We’ve all seen it, blondes can either be bombshells like Marilyn Monroe, or they can just bomb like some of the young Hollywood crowd that shall remain nameless. To avoid mishaps, I always ask two questions, “Cool or Warm?” and “Dark or Light?”
Cool or warm? Does your guest look better in a bright pink shirt or bright orange shirt? If bright pink, their skin tone is cool and best tones are icy blondes or cool blondes that have no yellow or gold. If they look better in orange, then golden warm blondes are best for their skin tone. Light or dark? If they look better in pink, then try burgundy-if the pink looks better, stay lighter and go blonde…if the burgundy looks better, try a cool rich brunette to prevent washing out their skin tone. If they look best in bright orange, try a deep copper/brown shirt. Bright orange looks great with golden highlights, or go strawberry blonde. If deep copper brown looks best, take the leap and try to convince them to be an amazing redhead.
To keep the looks natural I like to maintain depth and create natural looking highlights with modern baliage and ombré techniques, then I advise the guest to have a glaze applied between highlight appointments to maintain shine, richness or minimize brassiness. Their schedule looks like this: Week 1: highlights and hair cut, Week 5-6: hair cut and glaze, Week 10-12: highlights and hair cut. And if their really fighting the brassy because they love the sun and hate the hats, at home, shampoo once a week with Matrix Total Results Color Care So Silver and kiss the brass goodbye.
So many stylists skip the at home maintenance conversation, but the truth is, your guest is a walking advertisement for you, so if their hair looks bad between appointments, people will think it’s your doing. We all have guests that say their color doesn’t last when we know it’s because they haven’t taken proper care of it, so take the time to discuss maintenance and your work will look better longer and be your best advertisement!
Website: www.matrix.com, YouTube: www.youtube.com/user/patrickmcivor, Twitter: patrickmcivor, Facebook: Patrick Mcivor, Public Relations: Glow Communications, squinn.glow@me.com.


This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai