
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
The whipped bodifying mousse is designed to deliver volume for a full-bodied silhouette.

ColorProof's SuperPlump whipped bodifying mousse is here to give fine hair a body boost.
This ultra-rich, crème mousse is designed to deliver volume for a full-bodied silhouette. According to the company, it nourishes and keeps strands soft and flexible while giving fine hair a power boost of body, bounce and shine with maximum color and heat protection.
To use, shake well, turn upside down, press nozzle and apply through damp hair. Blow dry with a round brush and style. Like all ColorProof formulas, this formula contains the ADVANCED COLORLAST SYSTEM™ for unsurpassed color and heat protection up to 450 degrees.
Benefits:
New-to-the-world, salt-free technology doesn’t strip or damage hair
Ultra-rich, featherlight foam never weighs hair down
Provides full shape, flexible style memory and shine
Conditions and nourishes hair
Unsurpassed UVA/UVB color and heat protection up to 450°
Key Ingredients:
High-density cationic anti-static ingredient.
Is readily absorbed into anionic hair shaft, providing long-term conditioning and moisture
Revolutionary shaping polymers
Delivers flexible, soft, touchable hold.
Provides humidity resistance.
Vitamin B5 Panthenol
Creates volume from within.
Infuses weightless body, moisture and shine.
Sunflower, coconut and vegetable oils
Combines with polymers to create a micro-grit feel that is small enough to thicken strands without feeling tacky to the touch.
Natural vegetable-based emollients
Conditions and nourishes hair.
Increases moisture retention

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai