Steve Goddard, President and Founder ofPRAVANA, built philanthropy into his business model.  As he grew his brand, he maintained his contributions of time, financial support and service back to the community and to salon professionals. To honor his committment to making a difference, Goddard has been recognized by internationally-renowned research and treatment center City of Hope with their 2015 Spirit of Life Award.  He will be recognized as an individual who exemplifies the ideals and values that help guide City of Hope and its fight for a cure at an event and award presentation  on July 11th, 2015 at the Mandalay Bay Resort & Casino in Las Vegas.

On January 23, 2015, Goddard and invited guests toured the City of Hope campus in Duarte, CA. They were welcomed by COH staff, including doctors and researchers who shared updates on their work in cancer and HIV/AIDS treatment.

The National Professional Salon Industry (NPSI) has supported City of Hope for years, in a tradition of caring that unites executives, professionals and colleagues from all over the country and every segment of the salon industry. Each year, the honoree embarks on a campaign that will raise funds for City of Hope and culminates in the awards dinner.   Goddard's Rock the Cure campaign will celebrate his passions for music, beauty and giving back.

To find out more, please visit www.cityofhope.org/salon