
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Salon professional Wendy Brownlee share the reason she chose to be part of the beauty industry.

Wendy Brownlee
OPI guest artist and education/nail expert
Year I obtained my beauty license: 1989
When I was a kid I was always messing around with nails and hair-mine or someone elses! I always loved the hustle and bustle of the beauty industry and all the glamor and trends. I wanted to make people feel good about themselves and make them look great.
My father wanted me to go to college, but that didn't go over very well! So he said, "If I pay for this beauty school and you don't succeed in cosmetology you will have to pay back every penny." He didn't think it was a great career choice.
It's been 21 years now that I've been doing nails, and I love every minute of it! Every day brings me new, fun and exciting opportunities.
I became a nail technician because I love to work with people and wanted every day to be a new adventure. And an adventure it has become!
I started out like any other new nail technician sitting at my nail desk, day after day, waiting for clients to call so I could be busy, work and, of course, make money.
After finding the right salon and putting in my hard-earned time, I finally had a full booking. After a few years I decided to open my own day spa. It was very exciting being a business owner, but after five years I decided it was time to move on and broaden my career. Just when I thought I had done it all, yet another chapter opened up for me-OPI!
Recently, I have become an OPI educator and one of OPI's guest artists. It has opened up so many more doors for me: advanced education, ongoing training, traveling. I have also done publicity events and photo shoots in New York, including Fashion Week.
My dad and I still joke about that discussion we had when I first started. I never did have to pay him back!

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai