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Clairol Covers the Gray...Even on Relaxed Hair

"Our research has found that 75 percent of African-American women have relaxed hair, but only 33 percent of them use color for fear of overlapping chemicals. This is a real problem for clients with gray or graying hair," says Ingrinette Pope.

Maggie Mulhern
Maggie MulhernBeauty and Fashion Director, MODERN SALON
Read Maggie's Posts
July 11, 2011
1 min to read



Ingrinette Pope

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Ingrinette Pope, of the Hair Action salon just outside of Beverly Hills is on a media tour for Clairol Professional sharing her reasons why she loves and adores the line. We met at Starbucks on 7th and 23rd in NYC where she offered to me the latest info on the new Clairol Professional Beautiful Collection designed to cover gray on relaxed hair called ADVANCED GRAY SOLUTION. "Beautiful hair is healthy hair," says Pope. "Our research has found that 75 percent of African-American women have relaxed hair, but only 33 percent of them use color for fear of overlapping chemicals. This is a real problem for clients with gray or graying hair." Pope then pulled out swatches of hair, showing a section of relaxed gray hair followed by a swatch of the same hair that had been colored using this new demi/semi product that gets its magic through "SynAIRgy technology". "This new product deposits color to gently cover gray without any harsh, damaging effects. It's the oxygen from the air that allows the color to penetrate the hair. We no longer have to give up one for the other," she says regarding color OR relaxing the hair. "My clients can now have both AND on the same day!"

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