Color Care Maintenance Recommendations For Age 60+ Clients
There are a number of hair mistakes that can make your client look older, so avoid these! (See inside.)
Also, we asked Ian Michael Black, Aveda Global Artistic Director, Hair Color, if a colorist should consider changing her 60+ client's formula as she ages? Plus, an explanation on hair color care maintenance for 60+ clients is provided.
No matter what the age, a client's hair style and color should flatter their face and their figure. According to MORE, there are a number of hair mistakes that can make your client look older, avoid these!
#1: Very Dark Color: “Very deep color may have looked good in your twenties or thirties, but skin [of all tones] starts to lose pigment after 40, and the contrast between hair and skin becomes stark,” says Celebrity Colorist Rita Hazan. "Women with very dark complexions may be able to pull off deep color longer than the fair of face, but eventually everyone benefits from lightening a little."
Ad Loading...
#2: Going White Blonde: If your client has been a brunette their entire life, a few highlighted blonde peices may be beneficial to camouflage gray, but going too light can be just as unflattering as goign too dark. Keep the color multidimensional, or weave in warmer lowlights to fight the washed-out look.
#3: Dry and Dull Strands: “Nothing looks more vital than healthy, shiny hair,” says Julien Farel, owner of two salons in Manhattan and one in Cabo San Lucas, Mexico. But as you age, your hair loses moisture and pigment, making this trait tougher to maintain. Make sure to recommend proper deep conditioning treatments, masks or Keratin treatments.
MODERN also asked Michael Ian Black, Aveda Global Artistic Director to offer his advice on color care maintenance for 60+ clients, plus, we asked: Should the colorist consider changing their formula?
“As we age, a hair color that suited us at 20 may not be the best shade most suited to our coloring anymore,” says Ian Michael Black, Aveda Global Artistic Director, Hair Color. “Our hair tends to lose its pigment and our skin tends to lighten and lose its glow. Hair color formulations should be designed to soften the complexion and add an element of softening warmth. Regularly re-asses your guests’ skin tone, and work with a hair color tone that flatters their natural coloring. Also, if your guest has a higher percentage of white hair, think about a service that will grow out gently and will look good until their next appointment.
“For home maintenance, always work with what is on the hair as well as the hair itself. For whiter haired guests that are colored, I like to recommend a shampoo and conditioner to help preserve the color, like Aveda's Color Conserve line. Then as a weekly treatment, I like Aveda's Dry Remedy Treatment to infuse hair with moisture.”
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.