Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
CUE (Chemistry Uniquely Expressed) Hair Care
Developed by Mabel Covey and Aimee Sowu, a mother and daughter who are both working cosmetic chemists, CUE (Chemistry Uniquely Expressed) hair care products are based on science but inspired by indie arts.After developing and fine-tuning ...
September 12, 2016
Cue Group Shot
1/3
2 min to read
Developed by Mabel Covey and Aimee Sowu, a mother and daughter who are both working cosmetic chemists, CUE (Chemistry Uniquely Expressed) hair care products are based on science but inspired by indie arts.
After developing and fine-tuning products in their own R&D lab for top global beauty companies, and talking to hundreds of hairstylists and thousands of women, they decided to create their own product line.
CUE Hair Care features 14 products with NutriCUE Complex at its heart. NutriCUE Complex is the company’s signature blend of quinoa, camelina and chia oils, which ensures healthy hair:
Quinoa Oil: rich in amino acids and strengthening proteins, which help repair chemical and thermal damage, as they protect the hair and scalp.
Camelina Oil: a rich source of Omega 3, an oil that improves elasticity and boosts shine. It helps strengthen weak and damaged hair, and also helps inhibit future damage.
Chia Oil: loaded with phytonutrients and antioxidants, which hydrate and protect the hair and scalp against excess dryness and damage. It leaves hair with a natural luster.
Individual products in the line also contain specific ingredients or proprietary complexes that enhance a particular function and treat, protect and maintain hair for optimal health.
Benefits:
Works on every hair type and texture
Safe for color-treated, keratin-treated and chemically processed hair
Free of sulfates, parabens, phthalates, gluten and sodium chloride
The Cue line-up, which comes in recyclable packaging and works in concert, includes:
CUE Crossbeat Volumizing Shampoo and Conditioner for fine hair
CUE Backbeat Daily Shampoo and Conditioner for average hair types
CUE Hyperbeat Hydrating Shampoo and Conditioner for curly, dry or damaged hair,
CUE Card Detangling Spray, a color-safe detangling mist that strengthens hair and helps protect it from breakage as it detangles.
CUE Kenetic Volumizing Spray, a versatile and heat-protecting volumizing spray that can be used with any styling technique.
CUE Sound Sea Spray, a sea-inspired styling mist for natural-looking movement, beachy waves or defined curl.
CUE Riff Styling Cream, a touchable, natural-ingredient based styling cream that adds body, lightweight hold and shine to any style.
CUE Codetta Pliable Pomade, a flexible, healthy-hair enhancing pomade that allows you to style and re-style short hair.
CUE Staccato Styling Clay, a salon-performance, natural-ingredient based styling clay that has hair-health benefits.
CUE Libre Silicone-Free Serum, a multi-function silicone-free serum that nourishes hair with powerful natural ingredients.
CUE Arioso™ Light Gloss Polish, a lightweight gloss polish that uses a natural-oil blend to add gloss and shine while restoring the hair’s elasticity.
All the products underscore the CUE name—Chemistry Uniquely Expressed—because they are rooted in science but created to enhance hair health and artistic styling results.
For more information, visit www.cueproducts.com.
More In The Know
The Doux Launches Roblox Hair Salon Game Celebrating Textured Hair and Entrepreneurship
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
by Angela Reich
Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai