Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Curl Authority: Jonathan Torch
Insight into the techniques and business of curl from our roundtable of texture experts will turn you into a texpert!
by Staff
February 28, 20132 min to read
Jonathan Torch
Founder of Curly Hair Institute and stylist for Curly Hair Solutions
Top techniques for curlies: Our curl-cutting systems transfer excess bulk from unflattering facial features, while enhancing flattering features not only for face shapes but for head shapes as well. We cut curly hair only while the hair is very wet and 100 percent detangled.
Must-have texture products: Curly Hair Solutions’ Curl Keeper provides complete style control between shampoos; day two of Curl Keeper could look better than day one once you understand how to reactivate it.
How I acquired my “texpertise”: I got interested in curly hair when I discovered an effective method to cut curly hair and, later, in teaching clients how to control their curls and frizz. Curl style success became a balance of curl control and cutting. Every day brings unique curl situations in our salon; the variety of curls, along with the various ways of responding to them, has kept my interest and enthusiasm as a hair stylist for the past 30 years.
My best advice for working with texture: Take your time. Play with the hair before you wet it, and study what is happening when you work with the curls. No two curls are the same, and no two clients are the same. You have to customize and not use a standard one-cut-fits-all. Once the hair is wet, play with each curl. You will soon recognize patterns that belong, or hairs that do not. My most important tip is to learn how to use products correctly. Curly Hair Solutions works every time, on every curl. However, there can be a large learning curve in using products that might take both the stylist and client lots of practice to perfect.
Textured looks for spring: With most curly hair styles it is easier to wear hair longer. The curl has to be long enough for a ringlet to form, but remember that curly hair shrinks as it dries, creating a spring. This spring is very exciting, because big hair is so popular right now. So, volume is the way to go and it’s so easy to achieve. The current trend is sexy messy.
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House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
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The Industry Remembers and Mourns Educator and Artist Dominique LyVar
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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Salon Today 2026 Technology Guide
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Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
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by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai