MENU
SEARCHYou’ve probably heard it over and over again from your clients: They want beach waves! It’s the hot trend this summer and if you’re getting a lot of clients asking for them, it’s important to also know how to properly educate them on how to achieve the look themselves.
You've probably heard it over and over again from your clients: They want beach waves! It's the hot trend this summer and if you're getting a lot of clients asking for them, it's important to also know how to properly educate them on how to achieve the look themselves.
Remember, what may be like second nature to you could be foreign information to your clients. Especially, if they never/rarely curl their hair. They may be wondering: How should I properly set my hair? In what direction should I curl my hair? What kinds of products should I use to retain the curl? How do I avoid crimped ends?
While all of these questions may seem obvious to you, they may not be so obvious to your clients. The better you educate your clients on how to get the look they want at home, AND the more successful you are at teaching them, the MORE client retention you will probably have. Clients will then feel like they can come to you solely for all their hair advice.
So are you ready to see how you can go about educating your client on curling and achieving those luxurious beach waves they have always dreamed of? T3 offers up some steps on the process:
Kate Hudson with her Beach Curls
PREPARE THE HAIR
1. Make sure your clients know their hair has to be completely dry before beginning. Let them know that by letting their hair dry naturally they can get the most out of any natural waves.
2. Tell them to comb through their hair and divide and section their hair into three parts, one at the crown of the head, two at the bottom, while leaving one part down to begin beachy waves.
3. Setting the dial on the curling iron to the appropriate temperature based on their hair type is very important. Evaluate their hair type and tell them the best setting.
CREATING LOOSE CURLS
1. Tell them to separate their hair into 1 to 2 inch thin sections from the part. SHOW THEM how to insert their hair into the bottom of the iron with the lever facing inwards toward the chin.
2. (Tip: many of your clients may not know this) Inform them to roll the iron outwards, AWAY from the face, towards the back of the head. (This will help them avoid the curling iron crease.) While they are rolling the hair make sure their hair does not overlap. The entire section of hair should be evenly wrapped around the barrel.
3. Make sure they hold the iron on their hair from 3 to 8 seconds to set the curl. Carefully unwind the curl.
4. Repeat.
FOR THE BEACH LOOK
1. Once the hair is curled and cooled completely, tell them to run their fingers through the curls to relax them.
To see the T3 video describing these steps go here. You will see how to teach your clients on how to create beachy waves with the Twirl 1.25 inch Curling Iron.
T3 Twirl 1.25 inch Curling Iron
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
