Wow. Just got back from an absolutely amazing event in Hershey,
Pennsylvania. Empire Education Group just held its 2010 Future
Professionals Expo. It was simply simply simply amazing. The two day
event for students and educators featured an impressive competition and
exhibit floor and included an invitation to spend the evening at Hershey
Park which opened exclusively for Empire students.
Maggie Mulhern・Beauty and Fashion Director, MODERN SALON
Wow. Just got back from an absolutely amazing event in Hershey, Pennsylvania. Empire Education Group just held its 2010 Future Professionals Expo. It was simply, simply, simply amazing. The two day event for students and educators featured an impressive competition and exhibit floor and included an invitation to spend the evening at Hershey Park which opened exclusively for Empire students.
Students at hershey Shot of the showfloor
Ad Loading...
Industry icons were everywhere. Geno Stampora offered a motivating speech, Brig Van Osten met with many of the students, Jan Arnold of CND judged and Joe Santy, salon owner, author and V.P. of Education for Dennis Bernard, Inc. was there to interview aspiring salon professionals.
According to those in attendance, one of the highlights of the event was a presentation by Nick Arrojo and his team as he cut on stage teaching the latest in trend and razor cutting. The presentation of his "Masters of Beauty" program added additional inspiration to the students realizing that the education doesn't stop with earning a license. He capped his presentation with a special comment: "The future of the cosmetology industry is in this room."
Nick Arrojo's demonstrations
Frank Schoeneman, Chairman and Chief Executive Officer of the Empire Education Group, said that this, the 39th year of Empire student competitions, was the largest in its history. The 96 schools in 20 states boasts more than 15,000 currently enrolled students…a number constantly in flux as students graduate and others enroll. Almost 600 students entered the competition and more than 2000 attended the expo.
To make it to the national competition, students had to win or be selected from their schools. While many awards were offered, the winners of the floor competition were:
Long Hair Evening: Lindsay Krug from Hanover, PA Female Trend Cut and Style with Color: Milagros Rodriques of NE Philadelphia, PA Artistic Braid Design: Crystal Grate of Pottsville, PA Nail Art Display: Tiffany Manning from Gwinnette, GA Men's Cut, Color and Style Storyboard: Bobbie Jo Lorenzetti from Lehigh Valley, PA Make-Up Artistry Storyboard: Bao Thao from Milwaukee, WI
A special award was offered to Educator of the Year: Michaele Schaeffer from Exton, PA.
National Educator of the year, Michaele Schaeffer from Exton, PA.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.
Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.