MENU
SEARCHAcknowledging the global impact of landfill waste, Eufora builds upon a long-standing planet-friendly philosophy with introduction of a new "Refill. Reuse. Recycle." campaign.
Eufora International announces a new phase in its continuing efforts to drive clean beauty. Acknowledging that each year the personal care industry produces 120 billion packages, Eufora has made a commitment to address this global concern by implementing new initiative that will ultimately reduce Eufora bottles destined for landfills by more than 50 percent.
As part of the new initiative Eufora will be eliminating the production of travel and trial size products in plastic bottles, and launching a “Refill. Reuse. Recycle.” campaign that offers the consumer a Clean Getaway Toiletry Bag complete with reusable bottles for refilling their favorite Eufora products. The campaign slogan, “No more one and dump, build a long-term relationship with your travel sizes!” encourages consumers to join Eufora in making an impact on landfill waste.
In addition, this year Eufora will begin the transitioning of full-size plastic bottles to 95% post-consumer waste material helping to further reduce its carbon footprint. Components are sourced domestically which improves transit times and helps reduce fuel emissions.
Along with the implementation of these initiatives, Eufora has established a corporate “Green Team” that is working internally at Eufora to control waste in all areas from office supplies and serve ware to packing and shipping materials. The team is led by Marketing Brand Manager, Liz Danzig who helps coordinate waste reduction initiatives as well as community outreach such as beach and neighborhood cleanups. These initiatives are all part of a long-term plan to drive authenticity in clean beauty claims and create good global karma.
About Eufora: The Eufora brand's voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today, Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable leadership programs and technical training to nurture and grow the next generation of salon professionals. To learn more please visit www.eufora.net.
Originally posted on Salon Today
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
The Davines Edit reflects the brand’s passion for people and planet.
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
A live education series explores the ideas, collaboration, creative decisions and processes behind the winning work.
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
The Good Patch is a leading wearable wellness patch brand, offering wellness and skincare patches that support everyday needs including energy, sleep, relaxation and more.
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
Ulta Beauty has announced its partnership with Black Beauty Roster to launch the pilot of All Textures Certification (ATC). The new program is aimed at addressing gaps in education within the beauty industry and raising the level of skills and guest satisfaction for all.
