Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Everything to Know About the Alfaparf Semi di Lino Curls Range
The treatment line is designed to enhance and preserve the natural beauty of waves and curls.
by Staff
February 5, 2021
1/10
3 min to read
It's well known that curly hair has always been considered the most difficult to tame - especially due to seasonal changes, which often put a strain on its appearance. Preserving curls' authentic beauty and enhancing their natural shape can be a struggle for people who are unable to get the desired effect, and they might rely on non-specific products that prevent them from obtaining the result they want.
To meet the needs of everyone eager for effective solutions to this problem, Alfaparf Milano has introduced Semi di Lino Curls. This line of products for curly and wavy hair is aimed at enhancing its texture, promoting hydration and preventing pollution and frizz, which are a consequence of humidity and atmospheric agents. Semi di Lino Curls is added to the iconic Semi di Lino range: a cutting-edge care system that works against stereotypical ideas of beauty. It's a response to the most crucial hair needs, from the condition of the scalp to the state of the fiber, and the morphology of the hair. Because every person’s hair already has the potential to look its best, but in order to regain its natural shine and keep it unaltered over time, it's necessary to use the right products.
Semi di Lino Curls is characterized by its innovative Climate-Proof technology. In addition to maintaining the optimal hydration level for up to seven consecutive days, it protects the hair in different climatic conditions and controls frizz for up to 72 hours: even with 98% humidity! The Climate-Proof active ingredient actually envelops the hair, creating a film-forming action that both makes a barrier against external humidity and maintains the quantity of water in the hair.
Technology & Formulations
Manketti Oil: An active ingredient obtained by cold extraction of the Mongongo fruit tree seed oil. This rovides hydration and nourishment to the hair fiber for softer hair.
Shine Fix Complex: Flaxseed extract with 24 hrs of brightening power for an extraordinary long-lasting shine.
Color Fix Complex: UV filter and antioxidant to prolong the beauty of the color.
Urban Defence Pro: Anti-pollution shield for total protection.
Vegan Formula: The products in the Semi di Lino Curls line are free from animal origin and derived ingredients.
Bio-Based Fragrance: The naturally-derived fragrance with fruity-flowery notes is obtained through renewable sources.
The Products
Cleansing
Enhancing Low Shampoo: Gently cleanses the hair, hydrates it and makes it soft, detangled and frizz-free.
Hydrating Co-Wash: A gentle foam-free washing cream that cleanses, hydrates the hair and controls frizz, leaving curls defined and soft.
Treatment
Enhancing Conditioner: An ultra light rinse-off and/or leave-in conditioner. Hydrates and detangles curls and waves, making them frizz-free.
Enhancing Mask: An intensive hydrating, detangling and strengthening treatment that gets rid of frizz and leaves the hair soft and lightweight.
Leave-In
Defining Cream: Protects from heat and humidity. For defined and frizz-free curls.
Reactivating Spray: Revives the shape of the curls and protects from heat and humidity. For long-lasting curl definition.
Gloss
Multi-Benefit Oil: A multi-action oil for curls and waves: hydrates, detangles, defines, brightens and protects from heat and humidity, leaving the hair lightweight and frizz-free.
Kits
Refining Kit for Fine Hair: The kit consists of Enhancing Shampoo and Conditioner.
Nourishing Kit for Thick Hair: The kit consists of Enhancing Mask and Hydrating Co-Wash.
More In The Know
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Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
by Anne Moratto
House of Wella Los Angeles Brings Fall/Winter 2026 Trends to the Stage and Innovation to the Salon
Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.
by Anne Moratto
The Industry Remembers and Mourns Educator and Artist Dominique LyVar
Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.
by Anne Moratto
Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.
by Anne Moratto
Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.
by Anne Moratto
Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.
by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai