
Bumble and bumble Honors Its Heritage While Inspiring the Next Generation
At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.
The treatment line is designed to enhance and preserve the natural beauty of waves and curls.










It's well known that curly hair has always been considered the most difficult to tame - especially due to seasonal changes, which often put a strain on its appearance. Preserving curls' authentic beauty and enhancing their natural shape can be a struggle for people who are unable to get the desired effect, and they might rely on non-specific products that prevent them from obtaining the result they want.
To meet the needs of everyone eager for effective solutions to this problem, Alfaparf Milano has introduced Semi di Lino Curls. This line of products for curly and wavy hair is aimed at enhancing its texture, promoting hydration and preventing pollution and frizz, which are a consequence of humidity and atmospheric agents. Semi di Lino Curls is added to the iconic Semi di Lino range: a cutting-edge care system that works against stereotypical ideas of beauty. It's a response to the most crucial hair needs, from the condition of the scalp to the state of the fiber, and the morphology of the hair. Because every person’s hair already has the potential to look its best, but in order to regain its natural shine and keep it unaltered over time, it's necessary to use the right products.
Semi di Lino Curls is characterized by its innovative Climate-Proof technology. In addition to maintaining the optimal hydration level for up to seven consecutive days, it protects the hair in different climatic conditions and controls frizz for up to 72 hours: even with 98% humidity! The Climate-Proof active ingredient actually envelops the hair, creating a film-forming action that both makes a barrier against external humidity and maintains the quantity of water in the hair.
Manketti Oil: An active ingredient obtained by cold extraction of the Mongongo fruit tree seed oil. This rovides hydration and nourishment to the hair fiber for softer hair.
Shine Fix Complex: Flaxseed extract with 24 hrs of brightening power for an extraordinary long-lasting shine.
Color Fix Complex: UV filter and antioxidant to prolong the beauty of the color.
Urban Defence Pro: Anti-pollution shield for total protection.
Vegan Formula: The products in the Semi di Lino Curls line are free from animal origin and derived ingredients.
Bio-Based Fragrance: The naturally-derived fragrance with fruity-flowery notes is obtained through renewable sources.
Cleansing
Enhancing Low Shampoo: Gently cleanses the hair, hydrates it and makes it soft, detangled and frizz-free.
Hydrating Co-Wash: A gentle foam-free washing cream that cleanses, hydrates the hair and controls frizz, leaving curls defined and soft.
Treatment
Enhancing Conditioner: An ultra light rinse-off and/or leave-in conditioner. Hydrates and detangles curls and waves, making them frizz-free.
Enhancing Mask: An intensive hydrating, detangling and strengthening treatment that gets rid of frizz and leaves the hair soft and lightweight.
Leave-In
Defining Cream: Protects from heat and humidity. For defined and frizz-free curls.
Reactivating Spray: Revives the shape of the curls and protects from heat and humidity. For long-lasting curl definition.
Gloss
Multi-Benefit Oil: A multi-action oil for curls and waves: hydrates, detangles, defines, brightens and protects from heat and humidity, leaving the hair lightweight and frizz-free.
Kits
Refining Kit for Fine Hair: The kit consists of Enhancing Shampoo and Conditioner.
Nourishing Kit for Thick Hair: The kit consists of Enhancing Mask and Hydrating Co-Wash.

At its core, Bumble and bumble is about giving people the tools, the confidence, and the freedom to express themselves through hair.

Premiere Show Group has announced IN FOCUS, the creative campaign behind the Premiere 2027 Show Tour, developed in collaboration with award-winning Ashlee Norman Hair & Team.

Next stop, Portugal! These winners will represent North America at the Wella Destination Event in the Global TrendVision Awards.

Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.

Powered by mya, the zero-commission matchmaking tool connects clients with suite owners, setting a new tech benchmark in the salon suite industry.

A reimagined Press Conference and Official Show Launch will feature the artistry and creative direction of the Chrystofer Benson Artist Team, an exclusive first look at America’s Beauty Show 2027, and an invitation to EXPERIENCE the PULSE - The Heartbeat of the Professional Beauty Industry.
Maya Smith, CEO, Founder and Creative Director of haircare brand The Doux, sits down with Nicole to chat about the brand's new Roblox game, My Salon Empire, inspired by salon entrepreneurship and celebrating all hair textures.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.