Zoe Hyams, Vice President of Marketing and Public Relations, chats about all things new and fabulous at Keratin Complex, including new imagery, packaging, and some exciting freshly launched products.

Here Hyams shares some nuggets about what's happening:

New look! Same fabulous formulas: Keratin Complex has launched a brand new look and feel to the brand. The updated visual representation underscores the brand’s strength and quality with a contemporary black and white aesthetic that includes specific pops of color or a design element to delineate products and categories. This new look and feel also supports the company’s goal of continually elevating the brand and ensuring products are fashion-forward and clearly identifiable to salons, beauty professionals and their clients.

New Imagery: We have kicked off 2019 with a new photo shoot and all-new imagery. The goal was to show women with beautiful hair. It represents the company’s core belief system-we are all about healthy, strong more beautiful hair powered by keratin.

New website: This week we have a launched a brand new website that features the new imagery along with the new rebranded packaging. It again represents the new and elevated look of the brand while also providing an easy "shoppable" experience for both consumers and professionals. The site features a gated professional log in area where stylists can get certified in the full keratin treatment portfolio, access a resource center of materials and learn more about each of the product categories.

New product launch: The editor event at Oscar Blandi featured the brand new launch Keratin Obsessed multi-benefit Treatment Spray. This transformative leave-in keratin spray delivers 30 benefits— instantly! Powered by our proprietary keratin blend, this product immediately eliminates frizz, smoothes, strengthens, intensifies color, softens, leaves the hair feeling like silk... and so much more!

To learn more from Hyams herself, check out this short video, taken at the Oscar Blandi Salon in NYC where the editor/blogger/influencer event was held: