
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Continuing a family tradition of stewardship and service to the hairdresser, the grandson of Dr. Farouk Shami will be the new vice president of operations.

Farouk R. Shami II
Farouk Systems, Inc. announces Farouk R. Shami II as vice president of operations, continuing the legacy of one this family owned business. Both Dr. Farouk Shami, founder and chairman (and proud grandfather) and Rami Shami, CEO, (father) have served as mentors and teachers to Farouk R. Shami II, who learned at a young age the history, the dedication, and the successes of Farouk Systems, Inc.
“From a boy, I attended hair shows passing out samples and meeting hairdressers from around the world," Farouk R. Shami II, says. "I have grown to love this industry. I admire my father and grandfather for their wisdom and sharing nature that has allowed me an opportunity of a lifetime.”
Besides working company-sponsored beauty shows and classes since he was a child, Farouk R. Shami II attended both Lone Star College and the University of Houston where he studied management and marketing. When his studies were completed, he joined the company in 2009. He started with the Customer Service Department to learn and understand the needs of the brand’s worldwide customer base. He continued on to other departments in order to gain insight into the daily operations of the company, including working next to his grandfather, Dr. Shami, in the laboratories to help formulate new products.
“It has been one of my proudest moments to watch and observe how my grandson has taken the family business as his future path in life," says Dr. Farouk Shami. "Both my son Rami and I look forward to working with him and wish him all of the success in the world.”
About Farouk Systems, Inc.:
Farouk Systems, Inc. is a Houston based company of hairdressers for hairdressers. They manufacture high quality professional hair care products, including industry-leading brands CHI and BioSilk. Farouk Systems was founded in 1986 by Dr. Farouk Shami, a hairdresser whose mission is to provide the professional beauty industry with the most advanced American technology based upon “Education, Environment and Ethics”. Farouk Systems distributes its products throughout the United States and to over 144 countries worldwide.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai