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SEARCHFarouk Systems has launched a 9-market, multi-platform media campaign, that begun on April 25th, 2011. This 5-week effort will support Farouk System's national integration within NBC's May 1st Celebrity Apprentice episode, promote products ...
Farouk Systems has launched a 9-market, multi-platform media campaign, that begun on April 25th, 2011. This 5-week effort will support Farouk System's national integration within NBC's May 1st Celebrity Apprentice episode, promote products featured in the episode and available at select retailers, reinforce the company’s “Be Safe, Be Beautiful, Buy American” brand messaging and award one lucky person a trip for two to the season finale of NBC’s Celebrity Apprentice!
The NBC campaign will feature one 60-second and three 30-second Farouk Systems commercials and air in major markets including Los Angeles, Chicago, Dallas, Philadelphia, Washington DC, Miami, San Francisco, San Diego and Hartford, CT. The broadcast commercials, estimated to reach nearly 10 million adult women, airing over 600 times in targeted NBC programs including Today Show, The Celebrity Apprentice, Ellen DeGeneres, Tonight Show with Jay Leno, Extra, Access Hollywood and NBC’s Live broadcast of Saturday Night Live.
Watch the commercials now: http://www.youtube.com/watch?v=JLUhQMV-nU4
Mireya Villarreal, founder of From Chair to Boss™, is bringing together beauty industry leaders for a new one-day educational event designed to help salon professionals strengthen the business side of their careers. From Chair to Boss Live! will take place September 28 at the Hilton Oak Brook Hills Resort & Conference Center in Oak Brook, Illinois.
Salon owner, tech founder, and educator Universe Walker will bring her signature workshop, The Art of Dry Cutting, to Brooklyn on July 20, offering stylists a chance to deepen their understanding of shape, movement, texture, and dry cutting.
As part of our ongoing commitment to sharing resources that help beauty professionals stay informed, we thought it was worth introducing our audience to The Chatter and the unique perspective it brings to industry conversations.
Celebrating 60 years in haircare, Dippity-Do is honoring its styling heritage with its Girls with Curls collection, a reimagined Light Hold Gelée inspired by the brand's original 1965 styling gel.
Covet & Mane has expanded its Pro Color System with the launch of Color Boost Drops, completing what the company says is the first professional color system engineered specifically for hair extensions.
The 2026 Beauty Changes Lives Legacy Award has been awarded to Sam Villa for his trailblazing contribution, advocacy and mentorship that has profoundly transformed and elevated the professional beauty industry.
CND is relaunching its SHELLAC system with a new CND Visible Light Lamp, updated packaging, and an expanded shade offering.
Curl Cult founder Janine Jarman, a hairstylist, salon owner, educator, and product creator, is opening a community investment round that gives hairdressers and clients the opportunity to own a stake in the company they helped grow.
The night honored the artists and collections shaping the future of professional beauty during PBA NAHA 2026.
The ultra-lightweight, handle-free dryer is designed to reduce wrist strain while delivering powerful performance behind the chair.
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
SalonCentric has announced its expansion into Alaska, marking the distributor’s presence across all 50 states and bringing additional access to professional beauty products, education and business support to licensed salon professionals in the region.
The 2026 Faces of Sola Visionaries encompass industry leaders driving innovation and meaningful change on their own terms.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new professional smoothing collection designed to help stylists control frizz and humidity while maintaining natural-looking results.
At the America’s Beauty Show press conference—hosted in collaboration with Cosmetologists Chicago—these standout professionals were recognized for their contributions to the industry.
A full day of education for hairstylists and salon pros focused on pricing, personal branding, client experience, social media, and long-term career growth.
