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Freakin’ Genius: A New Hair-Care Line from the Creators of Bed Head

From the minds behind the iconic Bed Head brand comes Freakin’ Genius, a vegan, cruelty-free collection made in the USA with flirty scents and pro-worthy performance.

by Staff
October 15, 2025
Freakin’ Genius: A New Hair-Care Line from the Creators of Bed Head

 

2 min to read


Freakin’ Geniusdelivers hair care that leaves a lasting impression on your hair, your mood, and yes, even your countertops. Created by hair-care veterans Bruno and Kyara Mascolo (the founders behind TIGI’s Bed Head, Bed Head Make Up, Pet Head, Catwalk, and S-Factor), the line is formulated with nourishing natural ingredients and made in the USA—with peace, love, and happiness baked in.

 Boldly colored packaging makes a statement, while fresh, fruity fragrances keep the experience fun and revitalizing. Every formula is people-tested, mother-approved, and hairstylist recommended.

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The lineup targets real-world needs with curl-loving shampoo, conditioner, and defrizzer; moisture-delivering shampoo and leave-in conditioner; smoothing shampoo, conditioner, and cream; plus strengthening and anti-breakage serums. 

For styling, reach for hairspray, finishing spray, thickening cream, root lifter, dry shampoo, texturizer, and shine spray. From its flirty color palette to its performance-driven formulas and irresistible scents, Freakin’ Genius has crafted a range you’ll want to reach for again and again.


Why you’ll love Freakin' Genius

  • Vegan & cruelty-free formulas

  • Made in the USA

  • Fresh, fruity fragrances that are fun and revitalizing

  • Bold, counter-worthy packaging

  • People-tested, stylist recommended


What’s in the lineup

  • Curls: Curl shampoo, conditioner, and defrizzer

  • Moisture: Hydrating shampoo + leave-in conditioner

  • Smooth: Smoothing shampoo, conditioner, and cream

  • Strength: Strengthening and anti-breakage serums

  • Hairspray, finishing spray, thickening cream, root lifter

  • Dry shampoo, texturizer, shine spray

See what's next from Freakin' Genius


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