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SEARCHFrom the minds behind the iconic Bed Head brand comes Freakin’ Genius, a vegan, cruelty-free collection made in the USA with flirty scents and pro-worthy performance.
Freakin’ Geniusdelivers hair care that leaves a lasting impression on your hair, your mood, and yes, even your countertops. Created by hair-care veterans Bruno and Kyara Mascolo (the founders behind TIGI’s Bed Head, Bed Head Make Up, Pet Head, Catwalk, and S-Factor), the line is formulated with nourishing natural ingredients and made in the USA—with peace, love, and happiness baked in.
Boldly colored packaging makes a statement, while fresh, fruity fragrances keep the experience fun and revitalizing. Every formula is people-tested, mother-approved, and hairstylist recommended.
The lineup targets real-world needs with curl-loving shampoo, conditioner, and defrizzer; moisture-delivering shampoo and leave-in conditioner; smoothing shampoo, conditioner, and cream; plus strengthening and anti-breakage serums.
For styling, reach for hairspray, finishing spray, thickening cream, root lifter, dry shampoo, texturizer, and shine spray. From its flirty color palette to its performance-driven formulas and irresistible scents, Freakin’ Genius has crafted a range you’ll want to reach for again and again.
Vegan & cruelty-free formulas
Made in the USA
Fresh, fruity fragrances that are fun and revitalizing
Bold, counter-worthy packaging
People-tested, stylist recommended
Curls: Curl shampoo, conditioner, and defrizzer
Moisture: Hydrating shampoo + leave-in conditioner
Smooth: Smoothing shampoo, conditioner, and cream
Strength: Strengthening and anti-breakage serums
Hairspray, finishing spray, thickening cream, root lifter
Dry shampoo, texturizer, shine spray
See what's next from Freakin' Genius
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