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Fresh Scent for ISO's Option Waves

ISO is adding a fresh spin to Option Waves, its damage-free permanent wave line. ISO has eliminated “perm odor” and replaced it with a fresh scent resulting from an infusion of chlorophyll. The green plant pigment penetrates the cuticle and absorbs odors.

by Web Editor
July 11, 2011
1 min to read



Fresh Options

ISO is adding a fresh spin to Option Waves, its damage-free permanent wave line. ISO has eliminated "perm odor" and replaced it with a fresh scent resulting from an infusion of chlorophyll. The green plant pigment penetrates the cuticle and absorbs odors.

Option Waves, available in four formulas that address all hair types, is thio-free and utilizes the company's exclusive ISOamine waving agent that penetrates deeper, maintains hair's integrity, provides natural-looking texture and allows stylists to texturize and color in the same visit. To learn more, visit isohair.com.

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ISO has added a fresh new scent to its Option Waves.




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