Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
From Grassroots to Sprout: Celebrating One Year of Impact
In just one year, the Green Beauty Community has grown to 1,600+ members, 400+ pledge salons, and 40,000 students accessing its Sustainability Guidebook. Here’s how a grassroots idea became a national movement for sustainable beauty.
by Daniel Johnson, Founder & Executive Director, Green Beauty Community Foundation
September 10, 2025
3 min to read
Publisher's NoteGrateful for leaders like Daniel Johnson who continue to inspire our professional beauty community. It’s been tremendous to watch the Green Beauty Community Foundation and the cause that Daniel, Hannah, and their team have brought to our professional beauty industry. I first met Daniel in 2022, and he’s one of those rare individuals you instantly connect with, he's smart, passionate, and rooted in family and legacy.At last spring’s Beauty Changes Lives event in Chicago, Daniel shared he was pursuing a 501(c)(3). Having gone through the process myself twice for two organizations where I held board positions, I know how challenging—but rewarding—it is. When someone like Daniel, so passionate and committed reaches out and asks you to pledge, you simply know it's the right thing to do.I hope you'll join me in celebrating this organization's success along with us, it's pretty amazing!Angela ReichPublisher, MODERN SALON, SALON TODAY, NAILS, BARBERING TODAY, and MODERN Spa & Wellness
One year ago, the Green Beauty Communitybecame a 501(c)(3) nonprofit. What started as a grassroots network has sprouted into a growing movement of beauty professionals who believe sustainability should be the industry standard—not a niche.
What We Built in Year One
Education that travels with professional beauty industry
Sustainability Guidebook (with Pivot Point International). Over 500 direct downloads to date. Now inside Pivot Point’s learning portal, making it available to 40,000+ beauty students nationwide (with additional access internationally).
Webinar Series — GBC Live. More than 30 sessions since launch, with salon owners, educators, chemists, and brand leaders. Topics range from closed-loop color management and foil recycling to inclusivity, sustainable pricing, and communicating impact.
Turning intention into action
The Green Pledge. 400+ salons have committed to five sustainability actions, receiving a certificate, badge, and turnkey marketing kit.
Green Artist Collective (GAC). Announced April 2025, with a goal of 40 events in the next year, reaching 1,000+ professionals and targeting 1,000 lbs of plastic diverted.
Green Salon Impact Micro-Grant Program. Pilots begin this fall to fund grassroots educators and local community classes.
A community that amplifies
Digital Platform & Directory. 1,600+ registered users and 132 salons/businesses listed.
Social Reach. 19,300 Instagram followers plus growth on LinkedIn and email—spreading credible education and showcasing real salon examples.
Voices From the Community
"This community has given me not just resources, but a network of support…" — Kimberly Loomis
"This community has given me not only resources and guidance but also a true sense of belonging." — Kayshaun Brooks
"The GBCF gave me the clarity, education, and guidance I needed…" — Sophia James
"Their mission has reminded me that beauty and eco-consciousness are deeply connected." — Victor Scotti
"The Green Beauty Community is such a refreshing and inspiring space." — Emily Wiens
What’s Next
Scale the Green Artist Collective to more regions with consistent quality and reporting.
Expand the Micro-Grant Program based on pilot learnings.
Continue building practical, non-gatekept education salons can implement immediately.
Publish a transparent year-end impact snapshot with participation and diversion metrics.
About the Green Beauty Community Foundation
We are a nonprofit dedicated to making sustainable beauty the new standard through education, resources, and community action.
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
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by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
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Sponsored by BeautyWorld Dubai