Goldwell U.S. has a brand new ambassador. 

The company recently announcedd that hair color and style influencer Chrissy Rasmussen has signed on as a Goldwell U.S. Ambassador. Rasmussen is the owner of Habit Salon in Gilbert, Arizona, and has a following on YouTube and Instagram (@hairby_chrissy), where she and her team use specialized color, styling and extension techniques to create gorgeous color and long, flowing looks.

 “Anyone who follows me online knows I am a true believer in Goldwell color products, and they know which ones are my go-tos,”Rasmussen says. “This partnership means I can not only continue to share color tips, ideas, and methods with my followers, but also work with more stylists and colorists around the world.”

Rasmussen currently has an online following who tune into her video demos and tutorials to witness hair color and style transformations, often featuring her signature hand-tied extensions.

 As part of the new partnership, Rasmussen will teach a color class for professional stylists at the NYC Goldwell Academy in September.

 “Chrissy is a powerful influencer online who does creative and innovative work with Goldwell color every day, and we’re thrilled to have her on our brand team as a U.S. Ambassador,” says Scott Guinter, general manager, Kao USA Salon Division. “...Her videos are both fun and instructive, so we know she will be an inspiration for Goldwell stylists and their clients.”