Henkel announced that Michelle Chandler will succeed President and Founder Steve Goddard as the new General Manager of PRAVANA. The news comes following the official announcement of Henkel’s acquisition of the hair color company earlier this year. Effective November 1, 2017, Chandler will lead PRAVANA into its new chapter under Henkel Beauty Care.

 Chandler’s career in the professional beauty industry began in 2002. Her experience spans across both distribution and manufacturing divisions within the industry. She joined PRAVANA in 2006. In her most recent position as Senior Vice President of Sales and Education, her responsibilities included overseeing PRAVANA’s sales, education, show and customer experience teams, contributing largely to the financial growth and industry recognition the brand has experienced in recent years.

“I am honored to have the opportunity to lead and build PRAVANA with such a rich legacy and a dynamic, entrepreneurial spirit," Chandler says. "PRAVANA’s unique brand DNA married with Henkel’s vision for the future will allow us to focus on the salons and stylists we serve with even greater purpose. What makes our brand special, from our innovations, passion and approach to hair color and care, will thrive with Henkel Beauty Care.” 

 “Michelle brings to Henkel diverse experience and expertise that will lead the PRAVANA brand towards future growth and success. Her deep knowledge and passion will guide the team and further strengthen Henkel’s beauty care portfolio in North America,” said Stefan Mund, Regional Head, Henkel Beauty Care Hair Professional North America.