
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Henkel, the parent company of Sexy Hair, Pravana, Joico, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna and Kenra, launched comprehensive global solidarity program to support affected communities, employees and customers.

On March 24, Henkel, the parent company of Sexy Hair, Pravana, Schwarzkopf Professional, Guy Tang #Mydentity, Alterna, Joico and Kenra, announced a comprehensive global solidarity program to support employees, customers and communities facing the global COVID-19 pandemic. The program consists of:
Donation to WHO/UN Foundation fund and other organizations: An amount of 2 million euros will be donated to different funds and organizations to help fight the pandemic. The Fritz Henkel Foundation will donate 1 million euros directly to the COVID-19 Solidarity Response Fund launched by the World Health Organization (WHO) and the United Nations (UN) Foundation. This donation will help to provide protective equipment for frontline health workers, equip diagnostic laboratories, improve data collection and analysis, establish and maintain intensive care units as well as to accelerate research and development of potential vaccines and therapeutics. Another 1 million euros will be distributed by the Fritz Henkel Foundation globally to different organizations and partners as well as to support the personal commitment and voluntary engagement of employees fighting the crisis.
Donation of personal and household hygiene products: Henkel will also donate 5 million units of personal and household hygiene products globally. This includes hand sanitizers, soaps and protective equipment as well as detergents, disinfectants and other household cleaning products. Henkel’s corporate citizenship team will implement these donations in close coordination with charity organizations, local authorities and partners around the world.
Shifting production facilities to produce disinfectants: In addition, Henkel plans to produce disinfectants in selected production sites. The products are intended to help public institutions and professional groups in the fight against the coronavirus.
Improved payment terms for selected business partners: Henkel will also consider improved payment terms for small and mid-sized hairdressers to support them during the current challenging situation.
Ongoing crisis management and safety measures for employees: Since the onset of the crisis, Henkel has addressed the situation proactively through its crisis management teams on country, regional and global level. The primary objective of the crisis management is to do everything possible to ensure the safety of employees, customers and business partners and to maintain operations under these challenging circumstances.
“At Henkel, we are committed to help addressing this unprecedented challenge. In line with our values, we want to make a contribution through a comprehensive global solidarity program,” said Carsten Knobel, Chief Executive Officer of Henkel. “We stand united in our fight against the pandemic, striving to protect our employees and their jobs, serving our customers and supporting the communities in which we operate.”
“I would also like to thank our global and local crisis teams which have been active since the coronavirus began to spread in China. For our employees who continue to work on site to maintain our operations we have taken extra measures to reduce infection risks. For example, strict protocols in case of suspected infections, increased hygiene, separating shifts and reducing the number of employees working on site by requesting home office work wherever possible.”
About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2019, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.2 billion euros. Henkel employs around 52,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

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One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai