Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
How L'Oréal Is Supporting Stylists This Small Business Saturday
L'Oréal’s Back In Style campaign empowers stylists and salon owners impacted by the pandemic.
by Staff
November 24, 2020
Photo by Baylee Gramling on Unsplash
1 min to read
L’Oréal Professional Products Division (with brands including L’Oréal Professional, MATRIX, Biolage, Redken, Pureology, Kerastase, Mizani, Baxter of California and Pulp Riot) are launching the “Back In Style” campaign aimed at empowering salon owners and stylists that have been impacted by the COVID-19 pandemic, timed to Small Business Saturday.
At one point in time, going to the hair salon was treated as a little reprieve from the hustle and bustle of our hectic lives. Those few hours spent at the salon each month or so were an escape. The Back In Style Campaign encourages customers to support their local salons and aims to help stylists connect, grow and thrive in a digital future, with viral social media campaigns and activations targeted towards salon clients at a national and regional level. L'Oréal Professional’s network of brand influencers and artists will participate in the social media campaign.
MATRIX Global Business Ambassador Tabatha Coffey suggests supporting your stylists in the following ways:
Give the gift of beauty this holiday season by purchasing a gift card from your salon for future use
Write a positive review about your salon or your favorite stylist
Pick up some beauty products “to go” from your salon that you would usually purchase at a regular visit
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Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.
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Brad Johns Dies at 70: A Friend Remembers the Celebrated Celebrity Colorist
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by Anne Moratto
Salon Today 2026 Technology Guide
As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.
Looking Inward: With Community at Its Heart, Davines Reinvents Its Pro Channel for North America
The Davines Edit reflects the brand’s passion for people and planet.
by Anne Moratto
RÜTE Wash Launches Shower Cap Designed for Crown Washing and Hair Extensions
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Premiere San Antonio Returns as a Must-Attend Beauty Trade Show in the Southwest
Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.
by Anne Moratto
MODERN SALON Boot Camp Is Coming to Philadelphia
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Reddit Releases Its First Beauty-Specific Report: Conversations Around Beauty, Hair, Nail, and Skincare
According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.
by Anne Moratto
Entries Are Open for Wella Professionals’ Trend Vision Awards 2026
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Black Beauty Roster Hosts Beauty Expo Presented by SalonCentric in NYC
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by Staff
Pro Beauty Pulse: A Monthly View of Industry Confidence
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by Stacey Soble
ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
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In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai