
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
One of the most creative evenings on the hairdressing calendar took place Sunday evening in Los Angeles, the Wella Professionals North American Trend Vision Awards (NATVA).









The winners have been announced at NATVA 2017!
One of the most creative evenings on the hairdressing calendar took place Sunday evening in Los Angeles, the Wella Professionals North American Trend Vision Awards (NATVA). A chance for stylists and colorists to showcase their skills and realize their personal vision, this competition has three categories: Color Vision, Creative Vision, or Student. The winners in each were announced live onstage from the L.A. LIVE event space in downtown Los Angeles.
And the winners are:
COLOR VISION
United States
Gold: Katie Manselle, Culture Hair Studio, Durham, NC
Silver: Michael Haase, PlatinumBlack, Los Angeles, CA
Bronze: Michelle Schlottman, Mario Tricoci, Schaumburg, IL
Canada
Gold: John Carreiro, Carriero The Studio, Victoria, BC
Silver: Eryn Wall, The Headroom, Paradise, NL
Bronze: Tatiana Shevtsova, Attivo Salon, Burlington, ON
Puerto Rico
Gold: Jose Quinones, Peter Cardon Salon, San Juan, PR
Silver: Ruth Carrasquillon, Ruth Carrasquillon Salon, Ponce, PR
Bronze: Antoni Flores Virellan, The salon by Shielan, Guaynabo, PR
The Color Vision category is open to hairdressers of all ages. This category recognizes the best-in-class color work.
CREATIVE VISION
United States
Gold: Shirley Gordon, Strands Hair Studio, Wheaton, MD
Silver: Tiffany Deliberto, Mario Tricoci, Schaumburg, IL
Bronze: Recon Hutchinson, Sören Salon, Atlanta, GA
Canada
Gold: Daniel Grieco, Salon Gaboa, Maple, ON
Silver: Nick Themistocleous, Salon Afif, Toronto, ON
Bronze: Cristina Prioletta, Salon Augustin, Montreal, QC
Puerto Rico
Gold: Glory Aviles, U Salon, Toa Baja, PR
Silver: Emmanuel Torres Gratacos, VIP Hair Studio, Villalba, PR
Bronze: Julyennie Omlo, Beyond Salón, San Juan, PR
Creative Vision offers the freedom to express a creative vision by either a cut and finish and/or dressing hair with an editorial feel.
STUDENT
United States
Gold: Maria de Lourdes Valenti Narvaez - Modern Hairstyling Institute
Silver: Katie Echels - Ogle School
Bronze: Jaileen Velez Huertas - Modern Hairstyling Institute
Canada
Gold: Sandra Du, Texture Hair Salon, Ottawa, ON
Silver: Aliyyah Phady, Marvel Beauty School London, Cambridge, ON
Bronze: Kim Turner, Vodoo Hair Studio, St. Albert, AB
The Student category is open to current students and recent graduates (up to 12 months).This category recognizes best-in-class overall look.
In addition to the thrill of cheering on the competitors and applauding the winners, Sunday evening also saw an inspiring line up of artistic presentations onstage, from some of the best hairdressing talent the industry has to offer, including: Akin Konizi and the HOB Creative Team; Industry Icon, Robert Lobetta; and The Sassoon Academy’s Creative Team, Mark Hayes, Traci Sakosits and Richie Rivera.
A collaborative effort between top artists Sonya Dove, Omar Antonio, Anthony Cole and Josh Wagner (who came together under the name Team M.A.N.N.) brought forth a stunning interpretation of the male esthetic--from the past, the present and into the future--drawing from fashion, music and, of course, beauty.
The talented winners of the North American Trend Vision Awards will receive:
Color Vision & Creative Vision Gold Winners will compete at the International Trend Vision Awards hosted in London this October.
Color Vision Gold Winner will create looks for a photoshoot to be published in an industry trade publication.
Creative Vision Gold Winner will work backstage at New York Fashion Week
Student Gold Winner will receive a professional kit, retail value $2,000
MODERN SALON congratulates all of the finalists who each won their regional competitions for the chance to compete in this large-scale challenge:
UNITED STATES
USA Color Vision:
Mavis Lee - Mavis Hair studio
Dorothy Wrightsman - Bellus Academy
Michelle Schlottman - Mario Tricoci Hair Salons & Day Spas
Michael Haase - Platinum Black by Michael Haase
Matthew Hom - Bellus Academy
Tiffany Bernard - Union Salon South
Katie Manselle - Culture Hair Studio
USA Creative Vision:
Shirley Gordon - Strands Hair Studio
Adrian de La Parra - Bellus Academy
Jamie Gonzales - Union Salon South
Recon Hutchinson - Soren Salon
Ashley Paulson - Hays Academy of Hair Design - Salina Campus,
Todd Da Silva - Bellus Academy
Tiffany Deliberto - Mario Tricoci Hair Salons & Day Spas.
USA Student Category:
Maria de Lourdes Valenti Narvaez - Modern Hairstyling Institute
Jaileen Velez Huertas - Modern Hairstyling Institute
Haley Vondracek - Hays Academy of Hair Design - Hays Campus
Lucero Adame Luna - Bellus Academy
Cameron Kepford - La' James International College Davenport
Matthew Stradling - Bellus Academy
Katie Echels - Ogle School
PUERTO RICO
Puerto Rico Color Vision Category:
Ramon L. Torres - Andis Salon
Jose Quinones - Peter Cardon Salon
Antoni Flores Virella - The Salon by Sheila
Ruth Carrasquillo - Ruthy Carrasquillo Salon
Alexander Matias - Alexander's Salon
Puerto Rico Creative Vision Category:
Glory Avilés - U Salon
Emmanuel Torres Gratacos - The VIP Hair Studio
Julyennie Olmo - Beyond Salon
Gabriel Ortiz-Alamo - The Salon by Sheila
Rafael Ortiz Cotto - Rafael Ortiz Salon & Unisex Academy
CANADA
Canada Color Vision:
Arielle Campbell - Texture Hair Salon
Eryn Wall - The Headroom Salon and Spa
Jerica Wentzell – Pandemonium SALON
John Carreiro - Carreiro The Studio
Kimberly Labonte - Texture Hair Salon
Regan Wasson - Texture Hair Salon
Tatiana Shevtsova - Attivo Salon
Canada Creative Vision:
Christine Khazzaka - Studio Me Hair Design
Cristina Prioletta - Salon Augustin
Daniel Grieco - Salon Gaboa International Inc
Kelsey Sebo - Ivory Noir Salon
Nick Themistocleous - Salon Afif
Savanna Chiodo - Jet Black Hair & Studio
Suzanne Pack - Studio Me Hair Design
Canada Student Category:
Aliyyah Phady - Marvel Beauty Schools
Kim Turner - Voodoo Hair Studio
Michael Kane - The Headroom Salon and Spa
Sandra Du - Texture Hair Salon, Shawna Leister - MC College
Stay tuned for the international competition, taking place in London this October!

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai