Pivot Point International will donate $1 to the Beauty Changes Lives Foundation for up to $10,000 for every selfie on Instagram that includes the hashtag "#ShoutYourBeauty" or "#BeautyChangesLives" now through August 8, 2016.
Beauty Changes Lives is a non-profit that raises funds for beauty school scholarships, professional beauty mentorships and continuing education. The Foundation has awarded more than $1 million in scholarships since 2013.
The #ShoutYourBeauty campaign sets to "rewrite the story" when it comes to beauty. At the fourth annual Beauty Changes Lives Experience on March 12 in Chicago, attendees are urged to challenge conventional perceptions and redefine how beauty is interpreted. The hashtag hopes to inspire the same goal.
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