Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
by Anne Moratto
Mizani Introduces New True Textures Collection For Curls, Coils and Waves
Mizani has introduced True Textures, a luxurious haircare and styling range for curls, coils and waves. Formulated with a unique combination of nourishing marula, olive and coconut oils, Mizani True Textures provides a professional, balanced ...
Elizabeth Jakaitis・Assistant Editor
2 min to read
Mizani has introduced True Textures, a luxurious haircare and styling range for curls, coils and waves. Formulated with a unique combination of nourishing marula, olive and coconut oils, Mizani True Textures provides a professional, balanced level of deeper moisture and seals in moisture for a week’s worth of defined, elongated curls.
Rich in antioxidants and essential fatty acids, this collection smoothes, conditions and hydrates, leaving hair softer, shinier and restored for an amazing natural curl pattern. It also contains an alluring Tropical Fruit Colada scent, with top fragrance notes that include orange, sparkling lemon, cassis, pear and melon, among other tropical fruit blends.
With the growing trend of consumers choosing to wear their hair in its naturally curly state, Mizani is proud to offer both stylists and consumers a high-quality, professional range to meet their needs.
“Our goal is to inform consumers that proper haircare maintenance can only happen at a salon,” says Kate Oechsle-Truesdale, Mizani director of education. “Having natural hair doesn’t mean you have to be your own stylist. Mizani True Textures care and styling line proves that stylists are versatile on all hair types. True Textures allows stylists to teach their clients how to properly use the right products for their hair texture starting at the salon and ending at home.”
THE COLLECTION:
Comprised of eight key products, the Mizani True Textures collection includes:
Haircare:
Mizani True Textures Moisture Replenish Shampoo – Gently cleansing sulfate-free shampoo
Mizani True Textures Moisture Replenish Conditioner – Moisturizing conditioner
Mizani True Textures Cream Cleansing Conditioner – Cleanse and condition in one-step with this gentle, low-foam sulfate-free cleansing conditioner co-wash
Mizani True Textures Intense Moisture Replenish Treatment – Deeply moisturizing weekly treatment used to help revitalize, intensify and maintain hair’s natural curl pattern
Styling:
Mizani True Textures Curl Define Pudding – Define and elongate curls for touchable texture without crunch
Mizani True Textures Twist and Coil Jelly – Ideal for creating two-strand twists, coils, twist-outs, and braid-outs without crunch
Mizani True Textures Style Refresher Milk – Lightweight, nourishing spray that provides 24-hour frizz control and refreshes unwashed curls, coils, and waves
Mizani True Textures Curl Enhancing Lotion – Enhance, define and prevent frizz without crunch
All formulas in the Mizani True Textures line are Silicone-free and Paraben-free.
For more information and professional salons, visit mizani.com and follow @mizaniusa on Instagram, Facebook and Twitter.
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