
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Everyday tools such as blow dryers, curling irons and flat irons help millions of people achieve beautiful straight or curly hair.



Repronizer 3D Plus [Dry]
Everyday tools such as blow dryers, curling irons and flat irons help millions of people achieve beautiful straight or curly hair. But it's no secret that some of these tools can lead to damaging effects on the hair.
Bioprogramming by Lumielina is aiming to give clients those same beautiful styles without the damage to the hair; instead, Bioprogramming's devices are designed with technology rooted in quantum physics to make hair stronger, healthier and more moisturized and shiny with each use. The technology is programmed into the ceramics of each beauty device to rebalance the hair system—follicles, shaft and surrounding cells—while restoring the moisture levels of the proteins enveloping each hair strand.
"What makes Bioprogramming so remarkable is its ability to improve anything it’s applied to," says Scott Gurfein, Lumielina USA President and COO. "Bioprogramming technology improves the quality of hair, including moisture, shine and texture. What’s significant about that is understanding how it happens to begin with. If you think about hair, it’s actually part of a system of cells, hair follicles and the hair shaft itself. If the system is out of balance, the hair is damaged. So much of what we do to our hair damages it."
Three Bioprogramming beauty devices will launch this fall, and each is programmed with the brand's proprietary technology.
"The more you use Bioprogramming devices, the better the improvement, the better the results—the better the quality of the hair," Gurfein says.
The Devices:
Repronizer 3D Plus [Dry]
Although it looks like a hair dryer, the Repronizer is not. It improves hair quality and increases moisture, shine and smoothness.
Hairbeauron 3D Plus [Straight]
The Hairbeauron varies from a conventional hair iron or straightener because it straightens and smooths while adding moisture, shine and smoothness. The Hairbeauron 3D Plus [Straight] should be used slowly with long strokes.
Hairbeauron 3D Plus [Curl]
Available in two sizes—1.0 and 1.4 inches—the Hairbeauron 3D Plus [Curl] should be used slowly and help while styling. It, too, improves hair quality by increasing moisture, shine and smoothness.
Meet the Bioprogramming Ambassadors:
Top stylists who have tried the devices are already fans. Some of the ambassadors shared with MODERN their journey with Bioprogramming and told us which device is their favorite.
"I chose to be an ambassador for Bioprogramming because I want what I do to better the industry, and I believe that this technology will do that. My favorite Bioprogramming beauty device would have to be the Repronizer. I'm an instant-gratification person, and this device gives me this. It instantly brings life and shine to the hair. Every one of my clients sees an improvement in their hair instantly. They always ask how much it costs and where they can buy one."
"I chose to be an ambassador after hearing about the revolutionary technology. For me, it was something I had personally never seen with my own eyes after 12 years in the industry, and I wanted to be a part of it! It's going to change the way we style hair and give us more freedom as colorists. My favorite device is the Hairbeauron Curl." -Jessica Wright, @jessicawrighthair
"I chose to become an ambassador for Bioprogramming because it is everything I've been dreaming of! Finally beauty devices that give you healthy, beautiful and strong hair. As a colorist, hair health is very important to me, and we can only do so much in the salon; at-home care is just as important. It is an incredible feeling to be able to send my guests home with beauty devices that I love and trust. Bioprogramming technology is truly changing the way I see hair. My favorite device is the Hairbeauron Straight because it gives even those with compromised hair a smooth, glossy finish." -Leigha Lane, @leighalane
MODERN editor Maggie Mulhern joined the Bioprogramming Brand Ambassadors for a demo on how this new technology will actually treat the hair during the finishing process. Watch it here:

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai