
Wella Announces the Finalists of Wella Trend Vision Awards
This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
OLAPLEX is proud to announce its newest Global Brand Ambassador, celebrity hairstylist Bobby Eliot.

Celebrity hairstylist Bobby Eliot has joined the roster of OLAPLEX Global Ambassadors.
courtesy of OLAPLEX
OLAPLEX, the brand that redefined modern hair repair with its patented bond-building technology, is proud to announce its newest Global Brand Ambassador, Bobby Eliot.
Bobby joins the esteemed roster of OLAPLEX Global Brand Ambassadors, including celebrity stylists and colorists Tracey Cunningham, Guy Tang, Christin Brown, Samantha Cusick, Halley Brisker, Naeemah LaFond, Jenna Perry, Jacob Schwartz, and Vernon Francois.
Bobby Eliot is a Los Angeles-based celebrity hairstylist and one of the industry's most sought-after artists, recognized for his expert haircutting, red carpet styling, and editorial versatility. Trained at the prestigious Vidal Sassoon Academy, Bobby began his career as an educator and member of the creative team. This early foundation continues to fuel his passion for mentorship and technical excellence within the professional community.
Inspired by classic Hollywood glamour, fashion, and music, Bobby's work has been featured in leading publications such as ELLE, Harper's Bazaar, and Vanity Fair. He has collaborated with renowned photographers including Mert & Marcus, Tim El Kciim, and Collier Schorr, and styled global campaigns for iconic brands like Gucci, Nike, and Hourglass.
On the red carpet, Bobby is the go-to stylist for A-list talent including Julia Garner, Jenna Ortega, and Gracie Abrams. His refined aesthetic, deep credibility, and commitment to education make him a powerful voice in modern hairstyling and an inspiring creative partner to the OLAPLEX community.
OLAPLEX is—and has always been—a pro-first brand. Since its inception, it has been championed by the stylist community, who have embraced its science-backed formulas and transformative results. This next chapter reaffirms OLAPLEX's unwavering commitment to supporting professionals with tools that elevate artistry and deliver exceptional performance behind the chair and beyond.
Through its category-defining bond-building technology, OLAPLEX continues to empower haircare professionals worldwide—placing innovation, education, and pro connection at the heart of
everything it does.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.

The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai