
America's Beauty Show Opens Entries for the 2027 ABS Global Image Awards
This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.
Jackie Brode offers the importance of using two different formulas and irons when doing a keratin treatment.
Jackie Brode, a texture manager for American Culture, spends a fair amount of time answering calls on the American Culture Hotline. "It's amazing how many hairdressers don't understand the importance of treating highlifted hair differently from virgin hair," she told me at a photoshoot yesterday. "I keep getting calls asking why the highlighted hair 'gets frizzy'. It's really just because the iron used during processing was too hot." Brode points out EVERY keratin treatment should be customized. "It's not just about applying the correct formula," she says, "it's equally important to use the correct irons to cure the hair."
For our session, Brode chose model Shana specifically because of her ombre color. "She best represents the client we are seeing these days," says Brode. "Her ends are overprocessed and should be treated differently during this process." According to Brode, 2 irons should be used on this type of hair. "To get the best results, the iron used on the highlifted hair should never exceed 400 degrees, while the best temperature on the virgin hair should be 450 degrees."
In this video, Brode breaks it down for us showing the results on model (and hairdresser!) Shana.

This global competition celebrates the artistry, energy, and creative PULSE of the professional beauty community.

Sofia Vergara, Lucy Hale, Alison Brie, John Salley, Brian Austin Green and more honored the best achievements in Science Behind Beauty, Health & Wellness at this glittering event.

Stress was the factor respondents blamed most often when their skin worsened, cited by 54%, followed by diet at 37% and hormones at 35%.

This year’s awards centered around the Monochromatic trend, which is rooted in minimalism and intentional by design.
Haircare brand The Doux has launched “My Salon Empire,” a free-to-play salon management game on Roblox, helping the next generation celebrate the diversity of textured hair and explore salon entrepreneurship.

The show reported 30% attendance growth. It felt that way. This event for the southwest professional beauty community had heart, spice, and something for everyone.

Wella artists presented the Monochromatic trend movement, introduced new Pure Perfection color and Sebastian styling innovations, while the Wella team created interactive fun throughout Wella Studio in Los Angeles.

Dominique LyVar, an influential educator and artist, is remembered by those who loved him for his significant impact on the industry and contributions to the community.

Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.

As technology evolves at an accelerated rate, you want to make sure you have the best in your business toolkit to help you grow sales, motivate your team, communicate with your current and future clientele, and streamline your managerial tasks. The 2026 SALON TODAY Technology Solutions Guide is designed to help you navigate today's growing landscape of salon and spa technology. In this guide, you'll find a curated look at more than 50 of the latest software platforms, digital solutions, and innovative features to help you compare options and identify the best fit for your business.

The Davines Edit reflects the brand’s passion for people and planet.

RÜTE Wash introduces a shower cap designed specifically for crown washing, helping clients with hair extensions cleanse the scalp while protecting the lengths from water.

Premiere San Antonio Presented by SalonCentric returns for its fourth edition August 30-31 at the Henry B. González Convention Center, delivering its biggest and boldest event to date.

One-Day Personal and Professional Development Education Event for Beauty Professionals Set for October 25, 2026, at the Hilton Philadelphia City Avenue.

According to the report, people are moving away from copy-paste trends and toward community, using real experiences to develop a sense of taste and beauty that reflects who they are.

Hairstylists and barbers can showcase their creative and technical vision in two global categories with cash prizes and a chance to represent in Portugal.

The BBR Beauty Show featured a prominent speaker lineup including Lacy Redway, Karrueche Tran, Danessa Myricks, Chelley B., Sabrina Elba, Jessica Harris-Dupart, and more.